Director, Sales – Food Integrated Solutions

Federal Mfg•Atlanta, GA

7d•Remote

About The Position

The Director of Sales – Food Integrated Solutions drives revenue growth and expands market share across the food industry by selling integrated capital equipment and engineered solutions. This role combines strategic leadership with hands-on execution and focuses on building a high-performing sales organization. This leader owns complex, consultative sales efforts with food manufacturers and ensures the team delivers turnkey, integrated solutions. The Director translates business strategy into actionable sales plans, drives consistent execution, and builds strong customer partnerships that result in predictable growth. This role reports to the Vice President, Sales and supports ProMach Integrated Solutions and Zarpac Canada integration divisions.

Requirements

7+ years of experience in B2B capital equipment sales and system integration in the food market
Proven success leading sales teams in food processing, packaging, or manufacturing
Strong track record of driving revenue growth and building customer relationships
Experience managing pricing strategy and protecting margin
Strong pipeline management and forecasting discipline
Ability to manage complex, multi-stakeholder sales cycles
Strong communication and negotiation skills
Working knowledge of system design concepts, including AutoCAD
Experience building business cases with ROI and payback analysis
High level of accountability, adaptability, and emotional intelligence
Willingness to travel extensively across North America

Responsibilities

Lead, coach, and develop a team of sales professionals focused on the Food market
Set performance expectations and drive accountability to revenue and pipeline targets
Partner with leadership and HR to hire, onboard, and build a high-performing sales team
Create a culture of ownership, collaboration, and results
Expand the North American customer base in the Food market
Develop and execute market-driven sales strategies aligned to business goals
Build and maintain a strong pipeline with clear focus on target segments
Identify and prioritize key growth accounts that provide sustainable revenue
Lead large, consultative sales opportunities with food manufacturers
Serve as primary point of contact for key accounts and strategic opportunities
Engage stakeholders across plant operations, engineering, procurement, and executive teams
Negotiate and close high-value deals while protecting margin
Partner with engineering, operations, and service teams to deliver turnkey systems
Lead development of differentiated sales strategies and customer presentations
Align solutions to customer needs including throughput, food safety, and efficiency
Support solution design, justification, and ROI development
Promote cross-selling across ProMach products, services, and capabilities
Develop strong relationships with customers, partners, and trade organizations
Represent the company at industry events, trade shows, and association meetings
Contribute to sales forecasting and drive forecast accuracy
Support development of sales and marketing operating budgets
Monitor performance metrics and adjust strategy to improve results