Director, Revenue (Onsite)

Weedmaps • Austin, TX

10h • $170,000 - $230,000 • Onsite

About The Position

The Director, Revenue leads revenue growth for Weedmaps, overseeing a high-performing sales team responsible for new business, account expansion, product adoption, and revenue target attainment. The role calls for Ad Tech sales leadership, revenue operations expertise, and the ability to develop sellers, improve sales execution, and establish scalable revenue processes.

The Director owns forecasting discipline, collections, pipeline management, sales effectiveness, and team performance. The role partners with Revenue Operations, Finance, Product, Client Success, Sales Enablement, Marketing, and executive leadership to improve processes, support incentive and commission planning, align customer and sales strategy, and scale revenue performance. This is an onsite position five days per week.

Requirements

• Bachelor’s degree or equivalent combination of education and relevant experience.
• 8+ years of experience in Ad Tech sales, revenue leadership, account management, or commercial leadership roles.
• Significant experience leading revenue teams in Ad Tech, technology, marketplace, digital advertising, or platform-based businesses.
• 4+ years of people management experience, including substantial experience coaching, developing, and performance-managing sales professionals.
• Proven track record of owning and exceeding revenue targets, sales quotas, pipeline goals, and team performance objectives.
• Deep understanding of Ad Tech revenue models, customer lifecycle management, account expansion, retention, product adoption, pipeline management, and forecasting.
• Strong revenue operations experience, including sales process optimization, CRM discipline, territory planning, quota setting, reporting, pipeline analytics, and revenue performance management.
• Experience partnering with Revenue Operations, Finance, Sales Enablement, Product, Marketing, and Client Success to improve sales performance and revenue outcomes.
• Experience supporting or partnering on sales incentive plan design, commission structures, quota setting, territory planning, or revenue operations initiatives.
• Ability to use data, dashboards, CRM insights, and sales metrics to evaluate performance, identify trends, and drive action.
• Strong business acumen connecting sales strategy, revenue operations, incentive design, customer growth, and team execution.
• Excellent communication, presentation, and influencing skills, including the ability to engage with senior leaders, cross-functional partners, and customer stakeholders.
• Ability to operate in a fast-paced, evolving environment with shifting priorities, ambitious goals, and a need for scalable revenue processes.

Nice To Haves

• Cannabis industry experience or knowledge of the cannabis regulatory and business landscape.
• Experience with Salesforce, Tableau, or similar CRM, reporting, forecasting, and business intelligence tools.
• Experience in digital advertising, ad-serving platforms, marketplace businesses, or multi-product Ad Tech environments.
• Experience leading teams through growth, transformation, process improvement, revenue model evolution, or sales process redesign.
• Strong understanding of customer segmentation, territory planning, sales compensation, revenue analytics, and customer lifecycle revenue strategy.

Responsibilities

• Lead revenue strategy and sales execution, with accountability for targets across new business, client retention, account growth, ad services, Ad Tech offerings, and product adoption.
• Manage, coach, and develop Account Executives and Account Managers, improving seller capability, pipeline discipline, consultative selling, closing effectiveness, and productivity.
• Own team quota attainment, forecasting, pipeline health, target setting, territory planning, and quarterly revenue planning with Sales Leadership, Revenue Operations, and Finance.
• Build a disciplined Ad Tech sales culture encompassing prospecting, qualification, discovery, solution selling, negotiation, retention, expansion, and long-term customer value.
• Partner with Revenue Operations to improve sales processes, CRM adoption, pipeline hygiene, reporting, workflows, territory design, analytics, and performance visibility.
• Support the development and refinement of sales incentive plans, commission structures, quotas, and performance measures.
• Identify tactics, lead sources, market opportunities, and growth strategies to increase customer acquisition, deepen client relationships, improve retention, and expand account value.
• Monitor KPIs including quota attainment, pipeline generation, conversion, retention, product adoption, SLA adherence, OKRs, and revenue efficiency, using data to guide priorities and outcomes.
• Collaborate with Product, Marketing, Client Success, Finance, Sales Enablement, and Executive Leadership on sales positioning, market feedback, resource allocation, customer strategy, and revenue planning.
• Provide thought leadership on Ad Tech revenue models, revenue operations, ad serving platforms, customer lifecycle management, competitive positioning, and the WM Business platform offering.
• Lead, mentor, and develop a high-performing team, fostering accountability, sales excellence, coaching, collaboration, and continuous improvement.
• Provide hands-on coaching in discovery, objection handling, account strategy, deal progression, negotiation, forecasting, and executive-level communication.
• Set expectations, provide performance feedback, and align team members with company goals, revenue priorities, and individual development plans.
• Build a performance-driven culture that recognizes meaningful wins, addresses performance gaps, and reinforces high standards of sales execution.
• Recruit, retain, and develop sales talent, ensuring the team is structured, motivated, and resourced to meet business objectives.
• Identify training needs, create growth plans, and support team members' career progression.

Benefits

• Medical, dental, and vision coverage, with 100% of employee premiums paid by the employer and up to 80% coverage for dependents.
• Company HSA contribution with the High Deductible Health Plan.
• 401(k) retirement plan with employer matching up to 3.5% of employee contribution.
• Basic Life, Voluntary Life, and AD&D insurance options.
• Supplemental and voluntary benefits.
• Student loan repayment or 529 education savings with a monthly company contribution.
• Medical, dependent, transit, and parking FSA.
• Critical Illness Insurance.
• Accident Insurance.
• Short- and long-term disability insurance.
• Pet insurance.
• Identity theft protection.
• Legal access to a network of attorneys.
• PTO, paid sick leave, and company holidays, including a 2026 holiday shutdown.
• Paid parental leave.
• Competitive bonus.

What This Job Offers

• Job Type: Full-time
• Career Level: Director