Director, Revenue Growth Management - Soup
About The Position
Drive the Enterprise RGM Agenda by developing Consumer-led Revenue Growth Management (RGM) Strategy in partnership with the Category General Manager. Owns development and activation of integrated brand pricing, channel pack‑price architecture, promotion, mix, and trade terms to deliver profitable growth. Translates consumer, customer, and financial insights into clear “Set Plan” recommendations and ensures RGM levers operate in-harmony supporting brand strategy and channel strategy. The Director, RGM Strategy – Soup plays a critical role in embedding RGM actions and influencing Category decision‑making. This role exists to ensure each category has a clear, consumer‑led RGM strategy that supports portfolio growth, guides 3 year strategic and annual planning. Enables consistent, high‑quality commercial decisions amid marketplace complexity and change. This leader is the thought leader and single‑point owner of RGM Strategy for the category teams. Key accountabilities include developing and activating multi-year pricing and pack-price architecture strategies grounded in consumer willingness to pay, competitive dynamics, and portfolio roles. The role will support the Category general manager by partnering closely with Brand Marketing, Customer Strategy/Go-To-Market Strategy, Brand Finance to size opportunities, set guardrails, and activate all RGM levers in delivering sustained net revenue realization. This leader will leverage advanced analytics (conjoint, consumer willingness to pay research etc.,) and insight generation, translating complex analyses into clear, actionable recommendations that inform brand, customer, and innovation decisions. They will support innovation and renovation initiatives by providing strategic pricing and promotional guidance that aligns with brand positioning and growth objectives.
Requirements
- Bachelor’s degree required
- 10+ years of progressive Consumer Packaged Goods commercial experience or related experience, including pricing strategy, trade management, category management, customer planning, analytics, or strategy
- Demonstrated experience operating in a complex, matrixed organization and influencing across functions
- Strong analytical, financial, and problem-solving skills with the ability to translate data into clear commercial recommendations
Nice To Haves
- 2-4 years of demonstrated Revenue Growth Management experience especially pricing levers price-pack architecture, promotion, mix that delivers financial impact
- Proven track record of developing pricing and promotional strategies that balance consumer value, competitive context, and company objectives
- Experience embedding insights into brand strategy, innovation, and commercial planning processes
- Strong interpersonal and influencing skills with the ability to build trust and credibility across teams
- Comfort navigating ambiguity and leading through change
- Executive presence with strong written and verbal communication skills; ability to simplify complexity and drive alignment
Responsibilities
- Develop and lead a 3‑year, consumer‑led RGM strategy roadmap for the category, leveraging holistic RGM levers (brand price, pack‑price architecture, promotion, mix, and trade terms) and embedding it into strategic planning (SPLAN) and AOP
- Serve as the primary RGM thought partner to the Category GM, ensuring RGM strategy supports portfolio roles, brand growth objectives, and channel strategy
- Own brand pricing and price‑pack architecture strategy grounded in data and insights and translate to financially viable target setting (i.e., consumer willingness to pay, competitive context, elasticity)
- Translate strategy into actionable ‘set‑plan’ tactics for category, brand by customer
- Develop trade guidance to maintain omni-channel marketplace harmony, including promotional guardrails and mix management playbooks to activate in partnership with Customer Strategy/Go to Market Strategy
- Drive innovation and renovation pricing strategy, based on unmet consumer white-space opportunities and support Design to Value (DtV) opportunities
- Lead quarterly Category RGM Council, to assess performance drivers through standard KPIs, identifying risks/opportunities, and recommending necessary strategy course corrections including financial trade-offs
Benefits
- medical
- dental
- short and long-term disability
- AD&D
- life insurance (for individual, families, and domestic partners)
- matching 401(k) plan
- unlimited sick time
- paid time off
- holiday pay
- free access to the fitness center (if in WHQ)
- on-site day care (operated by Bright Horizons)
- company store
- Campbell’s Cares program matches employee donations and/or volunteer activity up to $1,500 annually
- Employee Resource Groups (ERGs)
- competitive health, dental, 401k and wellness benefits beginning on the first day of employment
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What This Job Offers
Job Type
Full-time
Career Level
Director
