Director, Revenue Growth Management Retail Strategy - Portfolio

The Coca-Cola Company•Atlanta, GA
•$148,000 - $169,000

About The Position

The Director, RGM Retail Strategy – Portfolio develops pricing, promotion, and trade investment strategies to drive revenue, volume, transactions, and profit growth across the SSD and Stills categories. The role translates broader NAOU RGM direction, category growth ambitions, and marketplace dynamics into strategic priorities and decision frameworks. The Director develops category-level strategies, identifies and sizes growth opportunities, and establishes recommendations and guardrails to inform customer planning and execution. The role calls for holistic business understanding, analytical thinking, commercial judgment, cross-functional leadership, and the ability to communicate complex insights as clear strategic choices. The position is based in Atlanta, United States, and requires 26%–50% travel. Relocation is not provided. Applicants must already be authorized to work full-time in the United States without requiring company sponsorship.

Requirements

  • Bachelor’s degree required.
  • Expertise in pricing and promotions, including rate/mix drivers, promotional effectiveness, and trade investment optimization.
  • Knowledge of Revenue Growth Management strategy and planning.
  • Experience with category and portfolio analytics.
  • Knowledge of Trade Promotion Optimization (TPO).
  • Ability to identify and size strategic opportunities.
  • Financial and commercial analysis capability.
  • Cross-functional influence and change management capability.
  • Strong strategic analytical thinking and ability to translate insights into actionable category strategies.
  • Commercial and category understanding, including the ability to connect consumer, shopper, competitive, financial, and marketplace dynamics.
  • Strong partnership and influence skills across RGM and cross-functional stakeholders.
  • Executive communication and storytelling skills.
  • Strong understanding of pricing, promotion, trade investment optimization, rate/mix, and commercial planning.
  • Must be currently authorized to work full-time in the United States and not require company sponsorship to continue working legally.

Nice To Haves

  • MBA or other advanced degree preferred.
  • Broad expertise in OBPPC Strategy.
  • Opportunity Mapping.
  • Advanced Analytics.
  • Consumer and Shopper Insights.
  • Category and Portfolio Strategy.
  • Capability Deployment.

Responsibilities

  • Develop long-term and annual pricing, promotion, and trade investment strategies for SSD and Stills, translating RGM direction and category growth ambitions into strategic choices and guardrails.
  • Identify, size, and prioritize category growth opportunities using consumer, shopper, competitive, marketplace, and financial insights.
  • Develop recommendations for pricing, promotional strategy, price/package architecture, and trade investment to drive revenue, volume, transactions, rate/mix, and profit.
  • Use Trade Promotion Optimization (TPO), pricing tools, advanced analytics, and other RGM capabilities to evaluate strategic alternatives and improve decisions.
  • Analyze category and portfolio performance to identify gaps, emerging dynamics, risks, and opportunities, and recommend strategy changes.
  • Establish strategic frameworks, guardrails, and recommendations for RGM Retail Strategy Execution teams to translate into customer-level plans and activation.
  • Collaborate with RGM, OBPPC, Franchise, Finance, Capabilities, and Data Science & Engineering to align category strategies with broader brand, portfolio, financial, and commercial priorities.
  • Assess category-level promotion and trade investment performance, identify optimization opportunities, and incorporate learnings into future strategies.
  • Influence senior stakeholders with fact-based recommendations that translate analytics and marketplace dynamics into actionable strategic choices.

Benefits

  • A full range of medical, financial, and/or other benefits is offered, dependent on the position.
  • Annual incentive reference value of 30% of base pay, representing the role’s market-based target value.
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