Director, Revenue Growth Management Retail Strategy - Portfolio

Coca-Cola • Atlanta, GA

1d

About The Position

The Director, RGM Retail Strategy – Portfolio develops pricing, promotion, and trade investment strategies to drive revenue, volume, transactions, and profit growth across the SSD and Stills categories. The role translates broader NAOU RGM direction, category growth ambitions, and marketplace dynamics into strategic priorities and decision frameworks. It develops category-level strategies, identifies and sizes growth opportunities, and establishes recommendations and guardrails to guide downstream customer planning and execution.

The position requires holistic business understanding, analytical thinking, commercial judgment, cross-functional leadership, and the ability to translate complex insights into clear strategic choices. It partners with RGM, OBPPC, Franchise, Finance, Capabilities, and Data Science & Engineering to align category strategies with broader brand, portfolio, financial, and commercial priorities. The role is based in the United States, with Atlanta listed as a city, requires 0–25% travel, and offers relocation. The Coca-Cola Company will not sponsor employment-based visas for this position; applicants must already be authorized to work full time in the United States without company sponsorship.

Requirements

• Bachelor’s degree required.
• Expertise in pricing and promotions, including rate/mix drivers, promotional effectiveness, and trade investment optimization.
• Knowledge of Revenue Growth Management strategy and planning.
• Knowledge of category and portfolio analytics.
• Knowledge of Trade Promotion Optimization (TPO).
• Experience with strategic opportunity identification and sizing.
• Experience with financial and commercial analysis.
• Ability to solve complex business problems and translate insights into actionable category pricing, promotion, and trade investment strategies.
• Ability to connect consumer, shopper, competitive, financial, and marketplace dynamics to identify opportunities and make strategic RGM choices.
• Ability to build alignment and drive outcomes across RGM and cross-functional stakeholders.
• Ability to translate complex insights into clear recommendations that enable decision-making and action.
• Strong understanding of pricing, promotion, trade investment optimization, rate/mix, and commercial planning.
• Applicants must be currently authorized to work in the United States full time and must not require the company’s sponsorship to continue working legally in the United States.

Nice To Haves

• MBA or other advanced degree.
• OBPPC strategy.
• Opportunity mapping.
• Advanced analytics.
• Consumer and shopper insights.
• Category and portfolio strategy.
• Capability deployment.
• Cross-functional influence and change management.

Responsibilities

• Develop long-term and annual pricing, promotion, and trade investment strategies for SSD and Stills, translating RGM direction and category growth ambitions into strategic choices and guardrails.
• Identify, size, and prioritize category growth opportunities by integrating consumer, shopper, competitive, marketplace, and financial insights.
• Develop strategic recommendations for pricing, promotional strategy, price/package architecture, and trade investment to drive revenue, volume, transactions, rate/mix, and profit.
• Use Trade Promotion Optimization (TPO), pricing tools, advanced analytics, and other RGM capabilities to evaluate strategic alternatives and improve decisions.
• Analyze category and portfolio performance to identify gaps, emerging dynamics, risks, and opportunities, and recommend strategy changes.
• Establish strategic frameworks, guardrails, and recommendations for RGM Retail Strategy Execution teams to translate into customer-level plans and activation.
• Collaborate with RGM, OBPPC, Franchise, Finance, Capabilities, and Data Science & Engineering to align category strategies with broader priorities.
• Assess category-level promotion and trade investment performance, identify optimization opportunities, and incorporate learnings into future strategies.
• Influence senior stakeholders with clear, fact-based recommendations that turn complex analytics and marketplace dynamics into actionable choices.

Benefits

• A full range of medical, financial, and/or other benefits, dependent on the position.
• Annual incentive reference value of 30% at target.
• Relocation provided.

What This Job Offers

• Job Type: Full-time
• Career Level: Director