Director, Retail Deposits Growth & Sales Strategy

Citizens Bank•Westwood, MA

8d•$221,000 - $271,000•Hybrid

About The Position

Citizens is seeking a strategic, execution-oriented leader to drive retail deposit growth initiatives across branch and assisted channels. The role focuses on checking and savings acquisition, deposit balance growth, household expansion, customer engagement, relationship deepening, and sales effectiveness across the retail distribution network. The Director partners with Distribution, Sales Enablement, Product, Marketing, Digital, Technology, Analytics, Operations, Learning & Development, Finance, Risk, and Small Business teams to deliver measurable customer, sales, and financial outcomes. The role is hybrid, with four days onsite and one day remote each week at one of the listed hub locations; remote-only work is not an option. The position leads growth strategy, sales performance management, retail sales execution, lead management and assisted-channel growth, analytics and executive reporting, and cross-functional leadership. It operates within a regulated banking environment and is responsible for ensuring compliance, risk management, and control adherence. The schedule is 40 hours per week, Monday through Friday. The salary range is $221,000–$271,000 per year, with an opportunity to earn an annual discretionary bonus. Pay depends on factors including budget, work location, and relevant skills and experience. Citizens offers medical, dental, and vision coverage, retirement benefits, maternity and paternity leave, flexible work arrangements, education reimbursement, wellness programs, and paid time off exceeding applicable mandatory paid sick or paid time-away policies.

Requirements

Bachelor's degree or equivalent combination of education and relevant experience.
At least 10 years of progressive experience in one or more of the following: Retail Banking, Consumer Deposits, Sales Leadership, Distribution Strategy, Growth Strategy, Product Management, or Marketing.
Direct experience managing consumer deposit products, including checking accounts, savings accounts, deposit acquisition, balance growth, or household deepening.
Experience integrating branch, contact center, and digital customer journeys.
Strong analytical, financial, written, verbal, and executive communication skills.
Proven ability to influence senior stakeholders within large, matrixed organizations.
Leadership experience within regulated financial services environments.

Nice To Haves

MBA or other advanced business degree.
Experience leading growth initiatives within large retail banking organizations.
Experience supporting branch network optimization and sales transformation efforts.
Expertise in assisted-channel growth strategies and customer journey optimization.
Experience partnering across Product, Marketing, Digital, Analytics, Operations, Finance, and Risk functions.

Responsibilities

Develop and execute retail deposit growth strategies focused on checking and savings acquisition, balance growth, and household expansion.
Translate enterprise household-growth objectives into market-specific strategies, sales goals, and execution plans.
Partner with Distribution leadership to align enterprise priorities with frontline execution.
Develop market-specific growth plans based on customer opportunity, competitive landscape, and channel performance.
Balance local market flexibility with enterprise standards, customer experience, and financial objectives.
Establish sales performance metrics, accountability frameworks, and productivity measures.
Monitor branch, market, channel, and individual performance to identify growth opportunities and performance gaps.
Analyze sales drivers, execution risks, and barriers impacting business performance.
Design operating routines, coaching processes, and performance improvement initiatives.
Ensure performance measures support responsible growth, customer value, and risk management objectives.
Drive execution of sales strategies across branches and assisted sales channels.
Implement market-specific sales approaches based on customer demand and distribution capacity.
Partner with Sales Enablement and Learning & Development teams to enhance frontline capabilities, tools, and sales readiness.
Influence incentive programs, campaigns, offers, and sales capability enhancements.
Provide field feedback to Product, Marketing, Digital, and Technology teams.
Improve lead generation, referral management, lead routing, prioritization, follow-up, and conversion effectiveness.
Partner with Digital teams to optimize digital-to-assisted customer journeys and sales conversions.
Advance CRM, lead management, next-best-action, and workflow capabilities.
Improve customer and colleague experiences by reducing process friction and enhancing sales interactions.
Establish KPIs for lead quality, conversion rates, speed-to-contact, customer outcomes, and relationship growth.
Use data analytics and financial analysis to identify opportunities and prioritize initiatives.
Partner with Finance and Analytics teams to forecast business outcomes and measure strategy effectiveness.
Develop executive presentations, business cases, recommendations, and strategic roadmaps.
Establish governance frameworks and operating rhythms with business stakeholders.
Lead through influence across matrixed organizations and stakeholder groups.
Develop and mentor talent while fostering a performance-driven and customer-centric culture.
Ensure compliance, risk management, and control adherence while operating in a regulated banking environment.