Director, Retail Deposits Growth & Sales Strategy

Citizens Financial Group•Westwood, MA

7d•Hybrid

About The Position

Citizens is seeking a strategic and execution-oriented leader to lead retail deposit growth initiatives across branch and assisted channels. The Director will drive checking and savings acquisition, deposit balance growth, household expansion, customer engagement, relationship deepening, and sales effectiveness across the retail distribution network. The role works extensively with Distribution, Sales Enablement, Product, Marketing, Digital, Technology, Analytics, Operations, Learning & Development, Finance, Risk, and Small Business teams to deliver measurable customer, sales, and financial outcomes. The position is based at one of the specified hub locations and follows a hybrid schedule of four days onsite and one day remote per week. Remote-only work is not an option. The Director develops and executes market-specific deposit growth strategies and sales plans; establishes performance metrics, accountability frameworks, and operating routines; and drives sales execution across branches and assisted channels. The role also improves lead generation, routing, follow-up, conversion, and digital-to-assisted customer journeys, while advancing related CRM, lead management, next-best-action, and workflow capabilities. The position uses analytics and financial analysis to prioritize opportunities, forecast outcomes, and measure strategy effectiveness. It also develops executive presentations, business cases, recommendations, and strategic roadmaps; establishes governance and operating rhythms; leads through influence across a matrixed organization; mentors talent; and supports a customer-centric, performance-driven culture while maintaining compliance, risk management, and control adherence in a regulated banking environment.

Requirements

Bachelor's degree or equivalent combination of education and relevant experience.
10+ years of progressive experience in one or more of the following: Retail Banking, Consumer Deposits, Sales Leadership, Distribution Strategy, Growth Strategy, Product Management, or Marketing.
Direct experience managing consumer deposit products, including checking accounts, savings accounts, deposit acquisition, balance growth, or household deepening.
Experience integrating branch, contact center, and digital customer journeys.
Strong analytical, financial, written, verbal, and executive communication skills.
Proven ability to influence senior stakeholders within large, matrixed organizations.
Leadership experience within regulated financial services environments.

Nice To Haves

MBA or other advanced business degree.
Experience leading growth initiatives within large retail banking organizations.
Experience supporting branch network optimization and sales transformation efforts.
Expertise in assisted-channel growth strategies and customer journey optimization.
Experience partnering across Product, Marketing, Digital, Analytics, Operations, Finance, and Risk functions.

Responsibilities

Develop and execute retail deposit growth strategies focused on checking and savings acquisition, balance growth, and household expansion.
Translate enterprise household-growth objectives into market-specific strategies, sales goals, and execution plans.
Partner with Distribution leadership to align enterprise priorities with frontline execution.
Develop market-specific growth plans based on customer opportunity, competitive landscape, and channel performance.
Balance local market flexibility with enterprise standards, customer experience, and financial objectives.
Establish sales performance metrics, accountability frameworks, and productivity measures.
Monitor branch, market, channel, and individual performance to identify growth opportunities and performance gaps.
Analyze sales drivers, execution risks, and barriers affecting business performance.
Design operating routines, coaching processes, and performance improvement initiatives.
Ensure performance measures support responsible growth, customer value, and risk management objectives.
Drive execution of sales strategies across branches and assisted sales channels.
Implement market-specific sales approaches based on customer demand and distribution capacity.
Partner with Sales Enablement and Learning & Development to strengthen frontline capabilities, tools, and sales readiness.
Influence incentive programs, campaigns, offers, and sales capability enhancements.
Provide field feedback to Product, Marketing, Digital, and Technology teams.
Improve lead generation, referral management, lead routing, prioritization, follow-up, and conversion effectiveness.
Partner with Digital teams to optimize digital-to-assisted customer journeys and sales conversions.
Advance CRM, lead management, next-best-action, and workflow capabilities.
Reduce process friction and enhance customer and colleague sales interactions.
Establish KPIs for lead quality, conversion rates, speed-to-contact, customer outcomes, and relationship growth.
Use data analytics and financial analysis to identify opportunities and prioritize initiatives.
Partner with Finance and Analytics to forecast business outcomes and measure strategy effectiveness.
Develop executive presentations, business cases, recommendations, and strategic roadmaps.
Establish governance frameworks and operating rhythms with business stakeholders.
Lead through influence across matrixed organizations and stakeholder groups.
Develop and mentor talent while fostering a performance-driven and customer-centric culture.
Operate within a regulated banking environment while ensuring compliance, risk management, and control adherence.

Benefits

Competitive pay
Comprehensive medical coverage
Dental coverage
Vision coverage
Retirement benefits
Maternity leave
Paternity leave
Flexible work arrangements
Education reimbursement
Wellness programs
Paid time off policy exceeding mandatory paid sick or paid time-away policies in every local and state jurisdiction in the United States
Opportunity to earn an annual discretionary bonus