Director Retail Delivery Business Development

Boeing Employees' Credit UnionTukwila, WA

About The Position

Is it surprising to hear that a financial institution of 1.5 million members and over $30 billion in managed assets say that success comes from focusing on people, not profits? Our “people helping people” philosophy has guided us since 1935, driving our deep commitment to serving our members, communities, and each other. When you join our team, you become part of a purpose-driven organization where your work makes a real difference. While we’re proud of our history, we’re even more excited about our future. With business and technology transformation on the horizon, there’s never been a better time to be part of BECU.

Requirements

  • Bachelor’s degree in Business, Finance, Marketing, or equivalent experience.
  • 8 years of progressive leadership experience in business development, strategic partnerships, or financial services.
  • 5 years of people leader experience.

Nice To Haves

  • Demonstrated success in driving enterprise growth and managing high-impact programs in a large, complex organization.
  • Exceptional leadership, communication, executive presence, and ability to present at all levels of the organization.
  • Deep understanding of credit union operations, regulatory environment, and member-centric service models.
  • Expertise with affinity group development, B2B strategy, and community-based outreach.
  • Familiarity with banking trends and innovation frameworks.
  • Strong analytical and strategic thinking skills with a data-informed approach to decision-making.
  • Demonstrated expertise to work in a fast-paced, changing environment and effectively manage and meet multiple, simultaneous deadlines.
  • Excellent communication, collaboration, and stakeholder management abilities.

Responsibilities

  • Lead the development and execution of Retail Delivery business development strategies that align with BECU’s long-term strategic plan and deliver measurable growth outcomes.
  • Drive new branch growth through market analysis, business case development, and launch execution to support expanding member access.
  • Identify emerging markets, member segments, and partnership opportunities, using market intelligence to inform data-driven decisions.
  • Own membership growth and revenue targets across designated programs in support of retail plans.
  • Provide regular performance updates and strategic recommendations to senior leadership and executive stakeholders.
  • Collaborate with Finance and Retail leaders to forecast, track, and optimize business development contributions to organizational KPIs.
  • Oversee Workplace Banking, Community Reputation Program (CRB), and Union Banking initiatives to deepen relationships, increase acquisition, and enhance brand visibility.
  • Lead planning and execution of grand openings and other high-profile events that strengthen community engagement.
  • Manage and expand affinity partnerships while developing new B2B opportunities aligned with BECU’s mission.
  • Represent BECU in executive-level engagements with business, civic, and community leaders.
  • Partner with internal teams to ensure alignment and successful execution of growth initiatives.
  • Identify and evaluate innovative business models, fintech partnerships, and digital expansion opportunities.
  • Serve as a trusted advisor and thought leader on growth strategy and market positioning.
  • Develop operating plans and budgets, including compensation projections and KPI planning, across all areas of responsibility.
  • Coach, mentor, and develop your team through regular feedback, performance evaluations, and ongoing support.

Benefits

  • 401(k) Company Match (up to 3%)
  • 4% annual contribution to your 401(k) by BECU
  • Medical, Dental and Vision (family contributions as well)
  • PTO Program + Exchange Program
  • Tuition Reimbursement Program
  • BECU Cares volunteer time off + donation match
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