Director, Psychiatry Marketing External Engagement
About The Position
The Director, Psychiatry Marketing External Engagement sets strategy and leads the teams responsible for psychiatry external expert engagement, Regional Marketing Manager (RMM) capabilities, and promotional medical education. The role ensures national brand strategy is translated into relevant regional execution; external expert relationships and engagements produce actionable insights; and peer-to-peer education addresses healthcare professional needs in a rapidly evolving, competitive market. This leader provides enterprise-level direction across strategy, people, operations, and execution. They integrate external engagement, regional marketing, and promotional medical education plans with brand priorities, while partnering with Marketing, Medical, Sales Leadership, Field Operations, Compliance, Finance, and agency partners. The Director optimizes investments, strengthens execution, develops leaders and teams, builds scalable capabilities, and serves as a senior strategic thought partner on the brand and cross-functional team. The position may be based in Florham Park, New Jersey, or Mettawa, Illinois, and requires travel up to 25%.
Requirements
- Bachelor’s degree required.
- At least 8 years of relevant pharmaceutical or healthcare industry experience, including significant marketing experience and progressive leadership responsibility.
- Proven success leading leaders and teams, setting direction, building capability, developing talent, and delivering results through others.
- Ability to develop integrated strategies and translate complex market, customer, and business insights into clear priorities and executable plans.
- Strong understanding of pharmaceutical commercialization, healthcare professional engagement, market dynamics, and regulations and compliance standards governing promotional activities.
- Exceptional executive communication and influence skills, including the ability to present to and align senior leaders, cross-functional partners, field teams, and external stakeholders.
- Strong financial acumen and experience owning significant budgets, annual operating plans, resource allocation, forecasting, and investment optimization.
- Ability to lead complex cross-functional initiatives, manage competing priorities, and drive decisions in a fast-paced environment.
- Strong analytical, problem-solving, and strategic thinking skills, including the ability to anticipate issues and develop creative, practical solutions.
- Demonstrated learning agility, intellectual curiosity, sound judgment, and ability to adapt quickly as business needs evolve.
- Willingness to travel up to 25%, including attendance at national congresses, sales and marketing meetings, external engagements, and field visits.
Nice To Haves
- Advanced degree.
- Experience leading external engagement, regional marketing, peer-to-peer education, speaker programs, or related customer-facing marketing capabilities.
- A leadership style that is excellence-focused, optimistic, open, authentic, collaborative, and committed to innovation grounded in business reality.
Responsibilities
- Set the vision, strategy, and priorities for psychiatry external engagement, RMM, and promotional medical education, integrating execution with brand strategy, annual priorities, market needs, and business objectives.
- Lead, coach, and develop leaders and teams responsible for regional marketing, external expert engagement, and peer-to-peer education; establish priorities, accountability, and performance expectations.
- Build a culture of excellence, collaboration, innovation, inclusion, and continuous improvement.
- Lead a differentiated external expert engagement strategy that strengthens relationships with established and emerging experts and diversifies the expert base.
- Oversee the end-to-end steering committee and advisory board process, including strategic planning, expert identification, contracting, content development, facilitation and emceeing, insight capture, dissemination, and follow-up.
- Translate advisory board insights into actionable implications for brand strategy and execution.
- Set and oversee congress strategy, partnering with cross-functional stakeholders to maximize AbbVie’s presence, coordinate external expert and leadership engagements, and strengthen insight generation and post-congress application.
- Oversee the strategy and execution of promotional medical education, including speaker programs, national broadcasts, regional specialty programs, speaker training, onboarding, and innovative learning experiences.
- Use stakeholder insights, field feedback, program performance, and market trends to identify gaps, shape strategy, improve content and speaker effectiveness, and inform broader brand decisions.
- Lead complex, highly visible initiatives with cross-functional partners; influence senior leaders, resolve business challenges, and drive timely decisions and coordinated execution.
- Own integrated budget and resource strategy for external engagement, RMM, and promotional medical education, including planning, tracking, forecasting, and investment optimization.
- Establish scalable operating models, governance, processes, and best practices to improve quality, speed, consistency, and compliance.
- Ensure adherence to AbbVie policies and applicable external regulatory requirements.
- Maintain deep knowledge of the disease state, treatment landscape, competitive environment, healthcare professional needs, and applicable regulations to anticipate risks and opportunities.
Benefits
- Paid time off, including vacation, holidays, and sick time.
- Medical, dental, and vision insurance for eligible employees.
- 401(k) for eligible employees.
- Eligibility to participate in long-term incentive programs.
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What This Job Offers
Job Type
Full-time
Career Level
Director
