Senior Marketing and External Engagement Manager

TISTA Science and Technology Corporation•Rockville, MD

1d•Hybrid

About The Position

TISTA is seeking a Senior Marketing Manager to strengthen the company’s market presence through strategic marketing, brand stewardship, external engagement, industry participation, and growth-focused initiatives. The role promotes TISTA’s capabilities, success stories, thought leadership, and services to customers, partners, and industry stakeholders. It supports external communications, conferences and events, digital marketing, and business growth activities that increase awareness of TISTA and its value to federal customers. The position works collaboratively across marketing, brand, external engagement, digital channels, growth initiatives, and external communications. It builds partnerships across the organization and translates business priorities into campaigns, content, events, and engagement opportunities. Program leaders, growth teams, executives, and stakeholders rely on this role to help ensure TISTA presents a professional, compelling, and unified presence across customer-facing channels. The role is hybrid in Austin, Texas, or the Washington, DC metro area (DC, Maryland, or Northern Virginia), with approximately 15–20% travel, primarily for industry conferences, trade shows, and TISTA-sponsored events. The person must be able to obtain a Moderate Background Investigation (MBI). The listed pay range is $130,000–$145,000; the actual offer considers skills, qualifications, experience, and location, and certain positions may be eligible for additional compensation such as bonuses.

Requirements

At least 7 years of experience in marketing, communications, customer engagement, business development support, event management, or related disciplines.
Demonstrated management of a brand or visual identity system.
Demonstrated experience supporting external engagement, conferences, customer-facing communications, or growth initiatives.
Ability to direct and critique creative work and provide actionable feedback to designers, writers, and vendors.
Exceptional written, verbal, and presentation communication skills.
Advanced PowerPoint skills, including developing customer-facing presentations, briefings, and marketing materials.
Advanced proficiency with Microsoft 365, SharePoint, Adobe Creative Cloud (Photoshop, InDesign, Premiere Pro), and digital marketing tools.
Working fluency with design and web fundamentals, including typography, color systems and hex values, layout, and responsive behavior, sufficient to direct designers and evaluate web output.
Experience managing multiple concurrent projects and competing priorities.
Strong organizational, relationship-building, and stakeholder management skills.
Experience measuring marketing and campaign performance.
Working knowledge of Section 508 accessibility requirements.
Ability to work independently and collaboratively in a fast-paced environment.
Good judgment in handling confidential and sensitive information.
Bachelor’s degree in Marketing, Communications, Business Administration, Journalism, Public Relations, English, Graphic Design, Visual Communications, or a related field, or equivalent professional experience.
Ability to obtain a Moderate Background Investigation (MBI).

Nice To Haves

Federal government contracting (GovCon) marketing experience.
Experience supporting business development, capture, customer engagement, or strategic growth activities.
Experience planning and executing conferences, trade shows, sponsorships, and event strategies.
Experience managing agency or contract creative resources.
Familiarity with website content management systems, CRM platforms, analytics platforms, and digital marketing tools.
Certifications related to marketing, communications, digital media, web management, SharePoint, or design technologies.

Responsibilities

Develop TISTA’s marketing strategy and execute initiatives that increase awareness of the company’s capabilities, services, innovations, and customer successes.
Plan and implement integrated marketing campaigns aligned with strategic business and growth objectives.
Promote TISTA’s domains, capabilities, solutions, and thought leadership to external audiences.
Track campaign performance and recommend improvements to effectiveness and return on investment.
Monitor customer priorities, market trends, and competitive activity to identify visibility and engagement opportunities.
Promote customer success stories, organizational achievements, and strategic initiatives through appropriate external channels.
Lead brand-related public relations and reputation management in coordination with Corporate Communications.
Manage TISTA’s participation in conferences, trade shows, customer forums, networking events, sponsorships, and industry associations.
Develop industry engagement strategies to increase TISTA’s visibility with customers, partners, and industry stakeholders.
Coordinate event planning, logistics, promotional materials, sponsorship activities, and event communications.
Support executive participation in speaking engagements, panels, customer briefings, and industry events.
Measure event effectiveness and recommend ways to maximize impact and return on investment.
Partner with Business Development, Capture, executive leadership, and program teams on customer engagement and growth initiatives.
Develop customer-facing materials, capability statements, success stories, presentations, and communications for strategic pursuits and market expansion.
Promote TISTA’s brand through external communications, marketing campaigns, customer engagement activities, digital channels, and industry events.
Develop marketing and promotional materials using established messaging, visual identity, and communication standards.
Adapt and extend existing collateral, templates, and marketing assets for evolving business, customer, and event needs.
Collaborate with organizational stakeholders to ensure marketing materials accurately reflect TISTA’s capabilities, services, and strategic priorities.
Identify opportunities to enhance marketing collateral, campaigns, and customer-facing content.
Support initiatives that strengthen thought leadership, market awareness, and organizational visibility.
Develop and coordinate content for TISTA’s website, LinkedIn, YouTube, Orange Slices, and other industry platforms.
Create and manage content calendars aligned with marketing campaigns, events, recruiting initiatives, customer engagement activities, and business priorities.
Monitor audience engagement and platform performance and recommend ways to improve reach, visibility, and effectiveness.
Promote conferences, speaking engagements, podcasts, customer stories, company news, and thought leadership across digital channels.
Work with organizational stakeholders to identify content opportunities that strengthen TISTA’s presence in the federal marketplace.
Develop and maintain standard operating procedures for marketing campaigns, external engagement, customer outreach, and event management.
Manage marketing assets, promotional materials, event collateral, imagery, and communications resources.
Maintain organized repositories for marketing collateral and supporting resources across TISTA’s SharePoint sites.
Support measurement and reporting for campaign performance, event participation, customer engagement, and market visibility.
Use established organizational standards and best practices in marketing activities.
Manage the intake and review process for marketing requests, including triage, prioritization, and achievable timelines.
Facilitate design and content reviews, providing clear and actionable feedback.
Manage external creative vendors, contractors, and agency partners, including scope, schedule, and delivery.
Build working relationships across technical, operational, growth, communications, and executive communities.
Gather information from diverse stakeholders and translate complex topics into clear, compelling external messaging.
Support program managers and growth teams with communications, presentations, customer engagement materials, and promotional activities.
Collaborate across departments to ensure content accuracy, consistency, and alignment with strategic priorities.
Help teams effectively communicate TISTA’s capabilities and accomplishments.
Execute TISTA’s marketing, brand, and external engagement strategy; implement documented brand standards and a working toolkit; strengthen presence across key customer, partner, and industry communities; establish repeatable support for customer engagement, conferences, and growth initiatives; expand visibility through events, customer engagements, digital campaigns, and thought leadership; increase digital and social engagement; deliver activities supporting measurable business outcomes; and develop OKRs and performance metrics for campaign effectiveness, event ROI, customer engagement, and market visibility.