Marketing and Donor Engagement Manager

The University of New Mexico•Albuquerque, NM

1d•Hybrid

About The Position

For Marketers Who Want to Make a Difference If you’s the kind of marketing professional who embraces complexity, sees patterns others miss, and can translate a bold mission into compelling, funder-facing messaging and communications, the University of New Mexico’s Project ECHO wants you. We are seeking a Marketing and Donor Engagement Manager to join our Communications and Marketing Team—someone who can utilize all available marketing levers to build long-term connections with global funders. This role is ideal for a mission-driven, entrepreneurial, and results-oriented professional who is energized by high-impact storytelling and relationship-building. The Marketing and Donor Engagement Manager will lead and support strategic fundraising efforts across individual, foundation, and corporate partners. The successful candidate will bring demonstrated experience identifying, cultivating, soliciting, and stewarding philanthropic support, while collaborating across teams to develop compelling strategies that advance Project ECHO’s mission globally and in New Mexico. This role requires the ability to translate complex, evidence-based impact into persuasive narratives, navigate cross-sector partnerships, and thrive in a fast-moving, mission-driven environment. Please include 2-3 work/writing samples in your application. Project ECHO moves knowledge to action where it is needed most, expanding access to healthcare by connecting people with the knowledge, skills, and support they need to serve their communities. ECHO connects subject matter experts with health professionals, emergency workers, and others focused on improving health and well-being in their local communities. Together, participants identify and develop practical, evidence-based approaches that can be immediately applied in their local community settings. Over the past 20+ years, Project ECHO and our partners have trained more than 1,600 partners who make up our global network of universities, ministries of health, and NGOs. Project ECHO is funded in part by philanthropic grants and gifts from organizations such as the Gates Foundation, GE Healthcare Foundation, Merck Foundation, Robert Wood Johnson Foundation and the US Government. Additionally, for programming benefitting New Mexico we receive support from the New Mexico Legislature, the New Mexico Human Services Department and the New Mexico Department of Health. Project ECHO prides itself on being a values-based organization and inclusive place to work. Our seven values are: Service to the Underserved, Democratization of Knowledge, Mutual Trust and Respect, Teamwork, Excellence and Accountability, Innovation and Learning and Joy of Work. We strive to find individuals who can embrace and exemplify these values. We work with partners all over the world and work hours outside of normal business hours may be required. We are fortunate to have access to advanced technology, which will require some teleworking. See the Position Description for additional information.

Requirements

Bachelor's degree; at least 5 years of experience directly related to the duties and responsibilities specified.
Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience.

Nice To Haves

Demonstrated experience engaging funders across the full fundraising lifecycle
Excellent written and verbal communication and storytelling skills
Strong design acumen; experience with Adobe Creative Cloud or similar
Tech savvy; experience with CRM systems preferred
Strong analytical skills and experience developing data-informed strategies
Exceptional relationship-building and interpersonal skills
Bachelor’s degree in a related field

Responsibilities

Collaborating with Senior Leadership to Develop Marketing Programs, Strategies, and Campaigns: In collaboration with senior management of the Fundraising team, developing strategy and implementation tactics and identifying key metrics for reporting to create a continually optimized system of donor and funder communications. Collaborating with the Director, Deputy Director, and other key stakeholders to ensure strategic alignment of campaigns and projects. Developing, supporting, and leading the planning, design, development, and management of strategic Communications & Marketing projects and initiatives. Leading teams of various cross-functional professionals related to specific projects.
Implementing Direct Outreach Marketing Efforts: Working closely with specific project and regional teams to support outreach efforts for fundraising, including audience segmentation and stewardship. Presenting to and training various groups, internally and externally, as it relates to strategy, tactical guidance, policy, and other needs.
Designing and Overseeing the Development of Promotional Materials: Designing, writing, producing, and overseeing the production of various written, graphic, video, and other products to support funder-focused communications and marketing efforts. Writing web/social media copy, thought leadership content, and other promotional materials, including presentations, that promote successful outreach for key leaders and stakeholders.
Supporting Promotional Special Events: Working closely with Fundraising staff, Foundation employees, and key staff and leadership to plan and execute events. Developing communications plans to support successful funder-focused events. Leading projects related to event planning and promotion, including supporting the planning and execution of global and regional conferences.
Conducting Market Research and Analysis: Ensuring exceptional measurement and data analysis for each campaign and for all work. Maximizing the use of analytics and marketing software on tools such as Emma, Salesforce Marketing Cloud, NPSP, and Sprout Social. Contributing to the development of ECHO website funder page, focusing on continuous improvement based on data inputs.
Representing the Organization to Internal and External Constituencies: Representing Project ECHO while working with partner organizations around the world, including ECHO India, ECHO Superhubs and Hubs, and UNM to ensure success of various communications and marketing projects and campaigns. Planning and running various meetings and events to maximize engagement with key partners.