Manager, Marketing Programs and Engagement

Sarepta Therapeutics•Cambridge, MA

14h•$116,000 - $145,000•Hybrid

About The Position

Reporting to the Sr. Director, DMD Marketing, the Manager, Marketing Programs & Engagement is responsible for the operational planning, execution and optimization of integrated patient and HCP marketing programs that support brand strategy and business objectives. This individual serves as a key executional partner to the Senior Director of Marketing, translating strategic priorities into high-quality educational, promotional, and engagement programs across patient and HCP audiences. The role will support the development and execution of HCP and patient education initiatives, peer-to-peer programs, speaker programs, congress booths and activities, commercial symposia, webinars, caregiver insight sessions and other live and digital engagement opportunities. The Senior Manager will work closely with Patient Affairs, Sales, Market Access, Legal/Regulatory/Compliance, Medical Affairs, Opinion Leader Programming, agencies, and external partners to ensure programs are strategically aligned, medically sound, compliant, and delivered on time and within budget.

Requirements

Bachelor's degree required
5+ years of experience in pharmaceutical/biotech marketing, preferably within rare disease, specialty pharma, or another complex therapeutic area.
Experience executing HCP education, patient education, speaker programs, symposia, congress programs, or similar commercial initiatives.
Strong project/program management skills with demonstrated ability to manage multiple complex initiatives simultaneously.
Experience working with external agencies, vendors, KOLs, and healthcare professionals.
Understanding of MLR processes.
Demonstrated ability to work effectively across Marketing, Medical Affairs, Regulatory, Legal, Sales, Patient Affairs, and other functions.
Strong communication, organizational, and problem-solving skills.
Ability to operate independently in a fast-paced environment and drive execution without direct authority.
Candidates must be authorized to work in the U.S.

Responsibilities

Support end-to-end planning and execution of promotional HCP programs, and educational patient programs.
Translate brand strategy and audience insights into actionable program plans, experiences, and tactics.
Manage program development from concept through execution, including timelines, budgets, agencies, vendors, content, logistics, approvals, and measurement.
Support development and execution of HCP educational programs including speaker programs, peer-to-peer education, webinars, regional programs, and other professional engagement initiatives.
Support development of and execution of patient and caregiver education programs in partnership with Patient Education Liaison team, Patient Affairs, and other cross-functional stakeholders.
Work with internal and external partners to develop all logistical materials related to programs.
Support operational planning and execution of commercial symposia, product theaters, speaker programs, booth development, and other congress-related engagements.
Partner with the Marketing and cross-functional stakeholders to identify strategic opportunities for congress engagement.
Coordinate faculty identification, agency partners, content development, speaker preparation, logistics, and onsite execution.
Partner with Opinion Leader Programming, Medical Affairs, and Legal/Regulatory/Compliance to ensure appropriate review and approval of program content.
Serve as the day-to-day marketing lead for assigned programs, coordinating across Marketing, Opinion Leader Programming, Medical Affairs, Patient Affairs, Sales, Market Access, and other functions.
Partner with Legal, Regulatory, and Compliance teams to ensure all activities meet corporate and industry requirements.
Ensure all marketing programs and materials are developed and executed in compliance with company policies and applicable regulatory requirements.
Establish and maintain project plans, budgets, milestones, and operational processes to ensure flawless execution.
Identify risks and proactively develop solutions to keep programs on track.
Establish KPIs and measurement plans for educational and engagement programs.
Monitor program performance and synthesize learnings to inform future programming.
Provide regular program updates, performance readouts, and recommendations to Marketing leadership