Director, Product Marketing
About The Position
F5 is seeking a Director, Product Marketing to lead the product marketing team for BIG-IP systems, software, and delivery products, the foundation of the F5 Application Delivery and Security Platform. The director will own BIG-IP’s go-to-market strategy, positioning, and messaging, and will be accountable for product marketing’s measurable contribution to pipeline, ARR growth, renewals, and modernization. This role calls for a hands-on, strategic leader with expertise in application delivery, traffic management, and/or hybrid multicloud security. BIG-IP is F5’s largest product franchise and supports enterprises in delivering and securing critical applications. The director will translate market shifts—including hybrid multicloud, evolving security threats, and AI inference at scale—into BIG-IP strategy and messaging. The role spans the BIG-IP portfolio, including systems and software, virtual editions in data centers and public clouds, and application delivery technologies such as Local Traffic Manager, BIG-IP DNS, and F5 Insight for ADSP. The director will lead launches and campaigns, align packaging and roadmap messaging with cross-functional partners, represent F5 at industry events and executive briefings, and develop customer-facing education and sales enablement. The role also includes building and mentoring a product marketing team and establishing its operating model and annual planning cadence. Duties are performed in a normal office environment, at a customer facility or data center, or in an office environment. The work involves sitting at a desk or computer table, using a computer, communicating by telephone, and reading printed materials. Periodic on-call work or work outside normal hours, including evenings and weekends, may be required.
Requirements
- 12+ years of B2B enterprise technology marketing experience.
- 8+ years of product marketing experience in enterprise networking, application delivery controllers (ADCs), or enterprise security solutions.
- 5+ years of experience leading product marketing teams.
- Bachelor’s degree in marketing, business, computer science, or a related field.
- Strong experience marketing software solutions, including virtual edition or SaaS, and hardware solutions, including appliances or chassis, across hybrid multicloud environments.
- Demonstrated success managing complex transition campaigns, such as migrations from legacy platforms to next-generation architectures.
- Proven ability to present product strategy and roadmaps to customer and partner executives in EBC and CEC engagements.
- Ability to translate complex technology into business-value narratives and measure marketing impact on pipeline, bookings, and retention.
- Exceptional writing and presentation skills for technical buyers, IT leaders, and industry analysts.
- Solid understanding of L4–L7 protocols, application delivery networks, load balancing, DNS and GSLB, SSL/TLS, and centralized fleet management.
- Executive presence and ability to influence senior leaders without authority across a global, matrixed organization.
Nice To Haves
- MBA, MS, or MA.
- Deep familiarity with F5’s portfolio, particularly BIG-IP, NGINX, or F5 Distributed Cloud.
- Familiarity with infrastructure-as-code automation tools such as Terraform or Ansible, and developer-focused deployment trends.
- Understanding of how modern ADC architectures optimize and secure AI training and inference workloads.
- Experience building and leading teams that use AI-first workflows to scale research, content, and go-to-market execution.
- Experience presenting strategy, plans, and results to the executive leadership team.
Responsibilities
- Own the multi-year product marketing strategy and messaging architecture for the BIG-IP portfolio, including systems, software, and core application delivery technologies.
- Lead market, competitive, voice-of-customer, and win-loss research to inform portfolio strategy, roadmap priorities, and go-to-market plans.
- Own the BIG-IP launch process and partner with Sales, Product Management, Customer Success, and Demand Generation on launches and pipeline-building campaigns.
- Communicate BIG-IP’s value in traffic management, global DNS and load balancing, fleet management and automation, and AI inference traffic to relevant technical and business audiences.
- Define and report marketing performance indicators tied to pipeline contribution, ARR growth, renewal rates, and migration velocity.
- Partner with Product Management, Engineering, Finance, and Pricing on packaging, licensing, and subscription offers, ensuring messaging aligns with the roadmap.
- Represent F5’s BIG-IP vision at industry events, user groups, executive briefings, and analyst engagements.
- Equip sales teams, channel partners, and customer success teams with playbooks, battlecards, ROI tools, and quantified customer proof points.
- Build programs and content that help NetOps and platform engineering teams modernize application delivery for automated and AI-ready environments.
- Build, develop, and mentor a high-performing product marketing team.
- Establish the operating model and annual planning cadence for BIG-IP product marketing.
Benefits
- Incentive compensation may be offered.
- Bonus may be offered.
- Restricted stock units may be offered.
- Benefits are offered; details are available through F5’s benefits information.
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What This Job Offers
Job Type
Full-time
Career Level
Director
