Director, Product Marketing and Integrated Campaigns

Moneris • Toronto, ON

3d • Hybrid

About The Position

This role owns the product marketing and integrated campaign strategy, translating enterprise product and growth priorities into clear positioning, compelling messaging, and multi‑channel campaigns. The Director leads and develops a high‑performing team to deliver execution excellence, working closely with cross‑functional partners to ensure launches and major initiatives are coordinated, aligned, and measurable—driving strong market presence and commercial outcomes.

Requirements

• Bachelor’s degree is required. Equivalent work experience may be considered a substitution.
• 10+ years of experience in B2B environments with a focus on product marketing and campaign management.
• 5+ years of people leadership and team management experience
• Experience defining differentiated value propositions, messaging hierarchies, and narrative frameworks across products and segments.
• Expertise in marketing‑led launch planning, including audience definition, messaging, channel strategy, timing, and success metrics within cross‑functional go‑to‑market models.
• Experience developing and applying personas, jobs‑to‑be‑done or use‑case frameworks, and segment‑specific messaging strategies.
• Demonstrated use of competitive analysis, win/loss insights, and market scanning to inform positioning, offers, and campaign strategy.
• Experience architecting campaigns that connect product strategy to coordinated execution across digital, content, lifecycle, paid, and sales‑supported channels.
• Experience prioritizing and sequencing initiatives, making clear trade‑offs to reduce noise and focus on highest‑impact work.
• Understanding of how campaigns support multiple stages of the customer journey, including acquisition, adoption, expansion, and retention.
• Experience defining launch and campaign success metrics tied to outcomes such as pipeline contribution, adoption signals, and conversion quality.
• Experience connecting marketing activity to downstream business outcomes and refining strategy based on performance insights.
• Experience analyzing performance data to adjust messaging, channel mix, sequencing, and investment allocation.
• Knowledge of end‑to‑end digital enrollment or onboarding experiences, including conversion optimization and friction reduction.

Nice To Haves

• Master’s degree (e.g., MA, MBA)
• Previous experience in payments or fintech

Responsibilities

• Set product marketing and campaign strategy by defining product positioning, messaging, and differentiation, using customer, market, and competitive insights to shape value propositions and go‑to‑market priorities.
• Translate product strategy and market insight into coordinated launch and go‑to‑market plans, ensuring marketing readiness through messaging, content, and marketing‑led enablement assets that support adoption and growth.
• Plan and oversee the execution of integrated, multi‑channel campaigns aligned to product and business priorities, ensuring focus, sequencing, and alignment across channels and cross‑functional teams, with measurable outcomes.
• Lead and develop a Product Marketing and Integrated Campaigns organization by setting clear direction, building core capabilities, establishing operating rhythm and accountability, and enabling effective collaboration across teams.

Benefits

• Comprehensive Total Rewards Program, including performance-based bonuses
• flexible benefits starting from day one
• choice of a health spending account (HSA) or personal spending account (PSA)
• Retirement planning support, with profit-sharing programs including company match and a defined contribution pension plan
• Growth & development opportunities, including unlimited access to Coursera, mentorship programs, and an internal gig marketplace
• Holistic wellness support, with an Employee & Family Assistance Program, 24/7 virtual healthcare, and workplace wellness initiatives
• Flexibility that works for you, including hybrid work arrangements, a Work from Abroad program, and paid time off programs
• Recognition and rewards, with company-wide recognition programs, exclusive banking perks from RBC & BMO, and access to great employee discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Director