Director, Product Management — Campaign Brief Agent

Salesforce•San Francisco, CA

13d•Hybrid

About The Position

Salesforce is seeking a Director of Product Management to lead the design and launch of a new Campaign Brief Agent. This AI-powered agent will revolutionize how marketers initiate and plan campaigns by producing campaign design briefs and bills of materials (BOM), defining audience, content, and journey requirements. This structured input will then be used by a downstream orchestration layer that delegates tasks to specialized agents. The goal is to transform the marketing team from hands-off to hands-on, enabling them to create highly engaging and targeted campaigns that drive pipeline growth and revenue for Salesforce. The Messaging Platform team is central to how Salesforce connects with millions of customers and prospects, building an intelligent, agentic platform that powers and prioritizes 1:1 messaging at global scale for Salesforce's own Marketing team. As internal "customer zero," this team partners closely with marketing, core products, and data teams to deliver optimized communications. Their charter includes replatforming, enabling advanced targeting and personalization, and streamlining content orchestration across channels.

Requirements

8+ years of experience owning end-to-end product development in complex, data-driven systems — ideally in messaging, marketing tech, or personalization platforms.
Ability to design and reason about multi-agent architectures, orchestration models, and delegation logic at scale.
Strong understanding of behavioral data, engagement signals, fatigue models, and targeting logic; comfortable working with data scientists and interpreting model outputs.
Deep empathy for the end recipient of messages and for the internal teams (marketers, compliance, operations) who rely on your platform.
Proven ability to drive projects from concept through launch with cross-functional teams including engineering, data science, compliance, and marketing.
Excellent written and verbal communication skills; impressive presentation skills and experience influencing audiences across levels and functions.
Skilled at balancing business objectives, subscriber experience, and technical feasibility in high-stakes environments.

Nice To Haves

Familiarity with journey orchestration tools, messaging APIs, campaign management, or customer engagement platforms.

Responsibilities

Define the vision and roadmap for the Campaign Brief Agent that orchestrates and delegates to specialized agents built for specific jobs to be done in the campaign design process.
Translate business goals (e.g., retention vs. awareness) into agent interaction models and subscriber-centric campaign strategies in partnership with marketing, engineering, data science, and compliance.
Own the end-to-end product lifecycle: from ideation and technical scoping to launch and continuous iteration, including the interaction and delegation model between the Campaign Brief Agent and all downstream agents.
Define standards for agent performance, reliability, safety, and guardrails — ensuring the system consistently produces high-quality, brand-safe, and effective campaign assets.
Conduct in-depth customer interviews, analyze campaign performance data, and monitor the competitive landscape to identify pain points and unmet needs in the marketing campaign creation process.
Collaborate with engineering and data teams to develop systems that consider engagement history, fatigue, inferred intent, journey state, and suppression rules.
Develop explainability features that log and articulate agent handoffs, enabling transparency and trust across internal stakeholders.
Measure performance of the agent using engagement lift, system accuracy, marketer confidence, and business outcomes.
Act as a thought partner to internal stakeholders, helping them shift from hands-off marketers to hands-on-keyboard marketers.
Evangelize the platform vision, gain alignment across teams, and drive adoption across all outbound messaging use cases.