Campaign Management Manager

Cooley•Washington DC, DC

About The Position

Cooley is seeking a Campaign Management Manager to join the Marketing and Client Development team. This role is part of the Strategy, Transformation & Growth Team, which acts as the firm’s "central nervous system," building the scalable infrastructure and data-backed frameworks that allow Marketing & Client Development to move from reactive execution to proactive, high-impact strategy. It ensures that strategic choices and unique brand differentiating experiences (spanning high-end events to targeted digital channels) are translated into repeatable, optimized market performance that makes the firm stand out in market.

Requirements

After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
Ability to work extended and/or weekend hours, as required
Ability to travel, as required
5+ years applicable experience in the field (e.g., marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function)
Builds and manages comprehensive campaign work plans, assigning resources based on capacity, tracking progress, and escalating roadblocks/risks as appropriate
Leads regular meeting campaign cadences, providing status reports and managing expectations across stakeholders and teams
Proven project management experience (including use of project management tools/tracking); project management certifications preferred

Nice To Haves

Bachelor’s degree
Supervisory experience
Prior legal industry or professional services experience
Entrepreneurial by nature
Excellent attention to detail
Approaches tasks through a lens of quality and consistency
Approaches tasks through a digital first lens
Exceptional interpersonal and communication skills with ability to facilitate and solve problems
Ability to organize, prioritize and coordinate multiple activities often under tight timelines
Takes a consultative approach to set goals, drive projects, and achieve outcomes
Strong judgment
Team-player with collaborative spirit
Unwavering ability to handle and maintain confidentiality regarding firm information, projects, client data
High level of professionalism at all times
Demonstrated ability to lead through influence and develop talent
Proactive, analytical mindset
Effective presentation skills

Responsibilities

Lead the project lifecycle for all marketing campaigns, managing timelines, resource dependencies, and delivery milestones.
Define and optimize standardized campaign workflows, ensuring a seamless hand-off process between Business Unit stakeholders, creative enablers, and digital execution teams.
Act as the primary traffic controller for all campaign components (copy, design, video, and data), ensuring every asset is delivered on-time, on-brand, and to specification.
Lead the final User Acceptance Testing (UAT) for all customer journeys, rigorously testing logic branches, tracking links, and asset rendering across devices to ensure a "zero-defect" launch.
Project manage the contributions of internal "enabler" teams—including Creative, Content, and Digital Experience—to ensure their outputs are synchronized within the master campaign timeline.
Serve as the power user and administrator for the campaign management or project tracking tools (e.g.,Workfront), maintaining real-time visibility into the campaign portfolio health.
Proactively identify project risks or resource constraints, facilitating "stand-up" meetings or sprint reviews to resolve conflicts and keep high-priority journeys on track.
Ensure all final campaign assets adhere to the firm’s visual and narrative standards, conducting final quality checks before hand-off to the Digital Experience channels.
Provide clear, consistent status reporting to BU Marketers and MCD leadership, managing expectations regarding production capacity and launch windows.
Lead campaign "wrap-up" sessions to evaluate workflow efficiency, documenting lessons learned to continuously refine the firm’s campaign deployment "playbook."
All other duties as assigned or required