Campaign Manager

Cyera•New York, NY

5d•$130,000 - $160,000•Remote

About The Position

We are seeking a highly strategic and results-driven Campaign Manager to lead the development and execution of integrated marketing campaigns that drive engagement, pipeline growth, and revenue. This candidate will collaborate cross-functionally with key marketing and sales stakeholders to ensure a seamless and impactful customer journey. In this role, you will shape the strategic direction of campaigns, leveraging multi-channel initiatives to engage target audiences, optimize the customer experience, and drive measurable results. You should be data-driven, creative, and adept at balancing both high-level strategy and hands-on execution.

Requirements

5+ years of experience in campaign management, integrated marketing, demand generation, or related roles.
Proven ability to develop and execute multi-channel marketing campaigns that drive measurable business outcomes.
Experience working cross-functionally with product marketing, sales, creative, and digital teams to ensure campaign success.
Strong understanding of marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM tools (e.g., Salesforce).
Analytical mindset with expertise in campaign performance measurement, A/B testing, and funnel optimization.
Ability to translate data insights into actionable marketing strategies.
Strong communication and project management skills, with the ability to manage multiple priorities.
Experience in B2B, SaaS, or technology industries is preferred.

Responsibilities

Own the integrated campaign strategy by collaborating with teams across brand, product marketing, demand generation, digital, content, social, creative, field marketing, and sales.
Develop, plan, and execute full-funnel creative marketing campaigns that leverage journey mapping, content marketing, nurture programs, events, and digital tactics.
Ensure messaging alignment by working with content marketing, product marketing, brand and sales teams to craft compelling narratives that resonate with key personas, use cases, and market priorities.
Work closely with the creative team to develop campaign concepts and assets that enhance engagement and conversion.
Own, plan, and execute a strategic webinar program to engage target audiences, educate prospects, and support customer education in alignment with campaign goals.
Measure and optimize campaign performance by tracking key KPIs, identifying trends, and leveraging insights to refine strategies in partnership with analytics teams.
Support lead generation and conversion by designing nurture programs & new lead generation programs.
Collaborate with BDR teams to ensure efficient follow-up on campaign leads, optimizing conversion rates through targeted outreach & educate the team on new tactics/campaigns going to market.
Align with partner marketing teams to ensure strategic integration with co-marketing efforts.