Campaign Manager

Zymo Research Corporation•Tustin, CA

6d•Onsite

About The Position

As a Campaign Manager at Zymo Research, you will play a pivotal role in the marketing department, reporting directly to Senior Marketing Manager. In this position, you will oversee both online and offline marketing initiatives, as well as manage special programs and promotions. Your strong project management and tactical marketing skills will be essential in achieving marketing objectives and ensuring the seamless execution of day-to-day marketing activities. We are looking for a dynamic, flexible, and passionate marketer who thinks creatively and strategically to drive brand awareness, lead generation, and conversion. This role requires a strategic marketer who can influence cross-functional stakeholders and drive alignment to achieve business objectives. Join us in making a meaningful impact!

Requirements

Minimum of 5 years of non-internship experience in marketing campaign management within a corporate or agency environment.
Bachelor’s degree in marketing, business, communications or a related field.

Nice To Haves

Proven experience in developing and executing marketing campaigns that drive lead generation, while effectively managing multiple projects.
Demonstrated success in developing and executing go-to-market strategies that drive results.
Strong analytical skills and proficiency in using marketing analytics and project management tools.
Excellent communication and interpersonal skills.
Self-starter with the ability to independently lead campaigns from briefing to execution.
Knowledge of biotechnology or life sciences is a plus.

Responsibilities

Develop strategic planning briefs, lead campaign management, and execute go-to-market strategies and tactics.
Collaborate with the commercialization team and channel managers to launch multichannel campaigns that enhance brand awareness, generate leads, and drive conversions.
Partner with commercialization managers and cross-functional teams to manage campaign execution, utilizing project management tools (Monday) to develop timelines, oversee budgets, and ensure all deliverables are completed on schedule.
Author creative briefs and collaborate with the Creative Services team to develop marketing and communication assets that align with campaign objectives.
Own the development, promotion, and execution of webinars and online events, including audience acquisition and registration growth.
Provide regular reports on marketing performance, leveraging data-driven insights to refine strategies and continuously improve awareness, lead generation, and conversion outcomes.
Support the promotion of events and conferences including the development of marketing plans, collateral, and promotional materials.
Assist with special brand marketing programs and promotions as assigned.