Director - Product Management (Digital Experience Team)

Principal Financial GroupDes Moines, IA
Hybrid

About The Position

We’re looking for a Director of Product Management to join our Digital Experience team. In this role, you’ll lead and evolve our enterprise web experience, optimizing customer-facing digital journeys at scale while coaching product managers and partnering closely with UX and technology. You'll focus on: Product Strategy: Define and lead the product strategy for a portion of the enterprise digital experience, focused on optimizing web‑facing customer and employer journeys through data, customer insights, and cross‑functional alignment Product Discovery: Ensure effective discovery practices that inform decision‑making and facilitate collaborative solutioning to improve experience and efficiency Product Delivery: Be accountable for successful delivery across the product family, partnering closely with engineering and UX in an Agile environment and clearly communicating plans and releases Product Assessment: Maintain insight into product health, outcomes, and investment effectiveness, using data‑informed storytelling to guide trade‑offs and strategic adjustments Stakeholder Management & Communication: Serve as a trusted partner across business, technology, and UX teams by proactively communicating strategy, priorities, and outcomes to drive alignment and value realization Product Leadership: Lead, coach, and develop Product Managers while balancing hands‑on product leadership with people management and continuously strengthening product management practices Operating at the intersection of financial services and technology, Principal builds financial tools that help our customers live better lives. We take pride in being a purpose-led firm, motivated by our mission to make financial security accessible to all. Our mission, integrity, and customer focus have made us a trusted leader for more than 140 years.

Requirements

  • 10+ years of business, technology, or product management experience; or equivalent demonstrated through the following: work experience, military experience, or education.
  • 7+ years working in a highly collaborative, fast-paced product environment
  • 4+ years of formal leadership experience including leading, developing, and scaling product teams and driving performance through others
  • Proven success establishing product strategy across multiple products and aligning it to enterprise priorities
  • Strong background of stakeholder management and cross-functional collaboration, especially partnering with UX/design and engineering
  • Experience using data and insights to drive decisions and communicate outcomes through clear, structured storytelling
  • Demonstrated understanding of modern product discovery and product delivery practices and the ability to coach others on those practices
  • Excellent communication skills, including the ability to establish relationships and influence business partners

Nice To Haves

  • Experience leading enterprise web experiences across multiple lines of business or customer segments
  • Experience improving digital journeys through analytics, experimentation, and iterative optimization
  • Experience leading or transforming product teams to adopt modern, forward-thinking Agile practices, including continuous discovery, iterative delivery, and outcome-driven product management
  • Experience building and scaling mobile app experiences and product strategies
  • Experience with virtual assistant, conversational AI, or voice-enabled platforms (e.g., chatbots, digital assistants, or AI-driven customer interactions)

Responsibilities

  • Define and lead the product strategy for a portion of the enterprise digital experience, focused on optimizing web‑facing customer and employer journeys through data, customer insights, and cross‑functional alignment
  • Ensure effective discovery practices that inform decision‑making and facilitate collaborative solutioning to improve experience and efficiency
  • Be accountable for successful delivery across the product family, partnering closely with engineering and UX in an Agile environment and clearly communicating plans and releases
  • Maintain insight into product health, outcomes, and investment effectiveness, using data‑informed storytelling to guide trade‑offs and strategic adjustments
  • Serve as a trusted partner across business, technology, and UX teams by proactively communicating strategy, priorities, and outcomes to drive alignment and value realization
  • Lead, coach, and develop Product Managers while balancing hands‑on product leadership with people management and continuously strengthening product management practices

Benefits

  • Flexible Time Off (FTO)
  • Pension Eligible
  • Comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being.
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