About The Position

The Director, Product Management, Engagement is responsible for defining and executing the vision, strategy, roadmap, and business outcomes for Subway’s engagement ecosystem. The role combines product leadership with business ownership and works closely with Marketing, CRM, Analytics, MarTech, Engineering, Operations, and external partners. The director leads Product Managers and builds a high-performing engagement product organization, while ensuring loyalty investments support business objectives and deliver measurable value.

Requirements

  • Bachelor’s degree required.
  • 8+ years of product management experience in consumer digital products.
  • 4+ years leading Product Managers and cross-functional teams.
  • Strong product strategy, experimentation, analytics, and stakeholder management skills.

Nice To Haves

  • MBA preferred.
  • Experience with loyalty, rewards, membership, or retention-focused products preferred.
  • Experience in QSR, retail, hospitality, ecommerce, or consumer technology preferred.

Responsibilities

  • Own the loyalty product and program design vision, strategy, roadmap, and investment priorities.
  • Lead Product Managers and develop a high-performing engagement product organization.
  • Drive growth in acquisition, engagement, frequency, retention, redemption, and customer lifetime value.
  • Partner with CRM, Marketing, and Analytics teams to identify opportunities through segmentation and personalization.
  • Own engagement experiences across the mobile app, web, offers, rewards, account management, and restaurant touchpoints.
  • Collaborate with Engineering and MarTech teams to modernize loyalty capabilities and platform infrastructure.
  • Define success metrics and communicate performance, roadmap progress, and business outcomes to executive leadership.
  • Partner with franchise, operations, and marketing stakeholders to ensure loyalty investments deliver measurable value.
  • Manage strategic vendor and partner relationships supporting the loyalty ecosystem.

Benefits

  • Medical insurance
  • Life insurance
  • Pension/401k/RSP (country specific)
  • Competitive bonus
  • Mobility allowance
  • Tuition reimbursement
  • Company holidays
  • Volunteering time
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