Director, Pricing

Frontier Airlines • Denver, CO

6h • $151,824 - $201,520 • Hybrid

About The Position

The Director of Pricing is a key commercial leader responsible for optimizing fare structures, competitive pricing actions, and market positioning to maximize passenger revenue. This role leads a focused team of pricing managers and analysts, ensuring pricing strategies remain responsive, data-driven, and aligned with overall commercial objectives. Success requires strong analytical acumen, daily market vigilance, and close coordination with yield management, revenue strategy, and network teams.

Requirements

• Bachelor's degree in Economics, Finance, Mathematics, Statistics, or related field required; Master’s preferred.
• 6–8 years of experience in airline pricing, revenue management, or related field.
• 3+ years of leadership experience managing analysts/managers.
• Proven expertise in competitive pricing, fare filing, and daily market management.
• Strong analytical skills; proficiency in Excel, SQL, and data visualization tools; Python or similar programming experience is a plus.
• Strong communication skills, with the ability to present insights clearly to leadership.
• Advanced quantitative and analytical capability
• Strong data-driven decision-making
• Excellent written and verbal communication
• Ability to excel in fast-paced, high-pressure environments
• Strong judgment and situational awareness

Nice To Haves

• Master’s preferred.

Responsibilities

• Oversee daily pricing performance, competitive fare actions, and key market indicators to guide both tactical and strategic decisions.
• Monitor pricing trends, demand signals, and competitor behavior to identify opportunities and risks.
• Ensure fare structures, price points, and price ladders remain aligned with market conditions and customer behavior.
• Conduct daily and weekly pricing reviews, setting clear priorities for the pricing team.
• Ensure consistent, repeatable pricing processes that support improved revenue outcomes.
• Translate commercial priorities into clear pricing strategies aligned with revenue and market-share goals.
• Partner with Yield Management and Decision Science to refine pricing models, dynamic fare structures, and demand-sensitive pricing methods.
• Balance short-term pricing revenue needs with longer-term strategic positioning across competitive markets.
• Manage, coach, and develop a team of pricing analysts and managers, fostering a culture of ownership, analytical rigor, and agility.
• Build capability within the team to act quickly based on market intelligence and data-driven insights.
• Work closely with Revenue Analysis, Strategy & Best Practices, Network Planning, and Marketing to align pricing initiatives with broader commercial goals.
• Serve as the primary point of contact for pricing-related performance updates and insights.
• Collaborate closely with the Director of Yield Management to maintain alignment between pricing and inventory controls.
• Partner with RM system teams to ensure pricing tools, fare filing processes (ATPCO), and configurations support accuracy, speed, and market agility.
• Drive improvements in automation, reporting, and pricing workflows.

Benefits

• Flight benefits for you and your family to fly on Frontier Airlines
• Buddy passes for your friends so they can experience what makes us so great
• Discounts throughout the travel industry on hotels, car rentals, cruises and vacation packages
• Discounts on cell phone plans, movie tickets, restaurants, luggage and over 2,000 other vendors
• Enjoy a ‘Dress for your Day’ business casual environment
• Flexible work schedules that support work/life balance
• Total Rewards program including a competitive base salary, short term incentives, long-term incentives, paid holidays, 401(k) plan, vacation/sick time and medical/dental/vision insurance that begins the 1st of the month following your hire date.
• The HOPE League, Frontier Airlines’ non-profit organization, is dedicated to providing employees financial assistance during catastrophic hardship

What This Job Offers

• Job Type: Full-time
• Career Level: Director