Director, Portfolio Strategy & Product Marketing

Tidal Vision•Bellingham, WA

23h•Remote

About The Position

The Director, Portfolio Strategy & Product Marketing leads the commercial strategy and market success of Tidal Grow AgriScience’s product portfolio. The role owns segmentation, targeting, positioning, pricing, channel strategy, label and claims strategy, launch planning, and lifecycle commercialization. As a critical member of the Product organization, the Director works alongside Product Management and R&D to shape and commercialize the portfolio, driving successful market adoption and long-term growth. Tidal Grow AgriScience develops agricultural technologies intended to improve crop performance, nutrient efficiency, and grower profitability. Its products translate chitosan science into practical, scalable solutions designed to integrate into modern farming operations. The position is remote, full-time, and exempt. It reports to the Chief Product Officer. Compensation is $220,000 per year based on experience and qualifications, with eligibility for company stock options and a performance-based annual incentive. The role requires a criminal background check.

Requirements

Bachelor’s degree in agriculture, agronomy, agricultural economics, marketing, business, crop science, or a related field.
At least 15 years of progressive experience in agricultural product marketing, portfolio strategy, product management, market development, or commercial leadership.
Commercial leadership experience across both crop nutrition/fertilizer and crop protection.
Proven success leading segmentation, positioning, pricing, channel, launch, lifecycle, and portfolio strategies for agricultural products.
Strong understanding of grower economics, agricultural distribution, retail channels, product labels, claims, and commercialization requirements.
Ability to translate technical and field-performance data into differentiated value propositions and commercially compelling strategies.
Strong financial acumen and experience developing value-based pricing, channel economics, and product business cases.
Proven ability to lead cross-functional teams and drive decisions without direct authority.
Executive-level communication, judgment, and presence.
Subject to a criminal background check.

Nice To Haves

MBA or advanced degree in agribusiness, marketing, agricultural economics, agronomy, or a related field.
Experience leading a multi-product portfolio within an established agricultural input company.
Experience launching and scaling innovative or technically differentiated agricultural products.
Experience across distributor, retailer, and direct-to-grower channels.
Success operating in an entrepreneurial or rapidly scaling business.

Responsibilities

Lead portfolio commercialization strategy across crop nutrition, biostimulant, and crop protection markets.
Own segmentation, targeting, positioning, value propositions, pricing architecture, and channel strategy.
Direct each product’s commercial strategy from development through launch and lifecycle management.
Own label and claims strategy, partnering with Regulatory on registrations, substantiation, and compliance.
Partner with Product Managers to translate technical capabilities, efficacy data, and customer needs into commercially successful products.
Partner with Marketing to establish promotional strategy, message hierarchy, proof points, and sales-enablement priorities; Marketing owns creative development and execution.
Incorporate market, customer, competitive, pricing, and channel intelligence into portfolio plans, business cases, forecasts, and commercialization decisions.
Work with the Chief Product Officer on product vision, roadmap priorities, portfolio architecture, and investment decisions.
Align Product Management, R&D, Commercial Ag Science, Regulatory, Marketing, Sales, and Operations around commercialization plans and market outcomes.