Director, Patient and Brand Marketing
About The Position
Headway is a Series D company with over $325M in funding, aiming to fix the mental healthcare system by making it accessible to everyone. They have automated the administrative work for mental health providers, enabling over 85,000 providers across all 50 states to run their practice on their software, serving over 1 million patients. Headway is building the best tools for therapists, reimagining the process of finding a therapist, and investing in platform foundations to enable scale. They are seeking exceptional individuals to help achieve their mission and make this the most meaningful experience of their careers. This role is for the first Director of Patient & Brand Marketing, joining Headway at a pivotal time. The individual will lead a team responsible for making Headway the top choice for individuals seeking mental healthcare tailored to their needs. Reporting to the Head of Brand, PMM & Communications, the role encompasses product marketing, brand marketing, media partnerships, and creative strategy. The Director will own the key elements in building a trusted and beloved brand, shaping products and experiences that make patients feel seen and heard, defining creative strategies to differentiate Headway, and determining optimal channels for impactful messaging. The role requires balancing long-term brand awareness and trust with efficient patient growth, necessitating comfort with both cultural relevance and media strategy, as well as testing frameworks and data analysis to ensure effectiveness.
Requirements
- Experience across brand marketing, product marketing, and integrated marketing.
- At least 3 years of hands-on media experience, with an understanding of media math and campaign optimization.
- Experience leading or closely partnering with product marketing teams.
- Experience driving brand strategy, creative, and partnerships in competitive, regulated categories.
- 15+ years of marketing experience, with a mix of agency and in-house roles at best-in-class consumer tech brands.
- Experience with multi-sided marketplaces is a plus.
- Fluency in A/B testing, incrementality testing, brand trackers, media mix, and attribution modeling.
Responsibilities
- Lead a team responsible for product marketing, brand media & partnerships, and brand strategy.
- Develop a deep understanding of patient needs throughout their mental healthcare journey and translate this into product, experience, and messaging requirements.
- Plan and execute 360 advertising campaigns, influencer marketing, brand partnerships, activations, and experiences.
- Manage large media budgets, optimize spend and channel mix for maximum impact.
- Drive the strategy for products, content, and experiences to ensure Headway is distinct and differentiated in the market.
- Own brand and patient marketing outcomes, including brand awareness, perception, funnel conversion, acquisition efficiency, and experimentation.
- Attract, develop, and retain high-performing marketers.
Benefits
- Meaningful work contributing to changing mental healthcare for the better.
- Opportunity to lead a team and shape the brand of a growing company.
- Competitive funding and resources.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
