Director, Paid Search (maternity leave cover)
About The Position
The Director, Paid Search will lead HelloFresh Group’s global paid search strategy and team, overseeing its largest multi-million-dollar performance digital channel across Google, Bing, and OpenAI. The role is responsible for building a modern, scalable, future-proof search infrastructure, transforming the paid search stack, and scaling cost-effective customer acquisition in support of company profitability goals. The Director will develop strategic plans, use analytics to guide decisions, and manage budgets against growth and efficiency targets. The role will lead a global search team and build it into an international centre of excellence, including expertise in next-generation platform capabilities. It will work closely with Pricing & Discounts, MarTech, Marketing Analytics, and other teams, as well as external agencies and platform partners, to modernise search operations, test performance, and advance automation. The position reports to the Senior Director, Performance Marketing and is a maternity leave cover. The New York pay range is $164,850–$217,800 USD. The job description notes that responsibilities may be adjusted to meet changing business needs.
Requirements
- Bachelor’s degree with a strong academic record and/or relevant experience in performance marketing or a highly commercial role within D2C or subscription-based businesses.
- At least 8 years of experience in the Google Advertising ecosystem, in an agency or client-side role.
- At least 5 years of experience in team management and leadership roles.
- Expert knowledge of Google bidding, targeting, and optimisation.
- Experience managing all Google campaign types, including Keyword Search, PMAX, and Shopping.
- Experience with performance marketing metrics and platform reporting.
- Proven experience building and embedding incrementality-based measurement frameworks, such as geo-testing, regression, and multi-touch attribution, and partnering with Analytics on marketing mix modelling and advanced measurement.
- Experience with media-mix models, multi-touch/data-driven attribution, or other advanced marketing measurement methodologies.
- Strong organisational skills and project management ability.
- Industry certifications in Google and Bing Ads.
- Entrepreneurial mindset, ownership, data-driven decision-making, and comfort navigating ambiguity, testing approaches, and learning from successes and failures.
Nice To Haves
- Early experience or exposure to OpenAI’s Search offering or emerging AI-driven search platforms.
- Understanding of both traditional paid search optimisation and next-generation platform capabilities, and a forward-looking perspective on platform evolution and automation.
Responsibilities
- Lead the global paid search team and develop it into an international centre of excellence for search, including next-generation platform capabilities.
- Design and build a modern, scalable, future-proof paid search infrastructure across Google, Bing, and OpenAI.
- Audit search account setups across all three platforms, identify gaps and modernisation opportunities, and bring them to industry best-in-class standards.
- Own paid search strategy and set strategic direction across search channels.
- Set and dynamically reallocate budgets across markets, brands, and channels to meet volume growth and CPA/CAC targets; forecast and report rigorously.
- Lead senior agency and platform relationships, serving as a strategic lead and escalation point and setting agendas for plans, investment, and innovation.
- Partner with Marketing Analytics to test search portfolios, measure incrementality and marginal efficiency, and optimise in-house systems and algorithms to scale programmes profitably.
- Partner with MarTech to advance search automation.
- Identify and drive strategic investments across Google, Bing, and OpenAI, working with in-house experts and technical and account-management teams on joint business and technical plans.
Benefits
- Employee discounts: 85% off HelloFresh/Every Plate, 60% off Green Chef, 50% off Factor, 40% off Good Chop, and 50% off The Pets Table.
- Medical, dental, and vision coverage, including HSA and FSA.
- Flexible hybrid work arrangements.
- Up to 160 hours (20 days) of annual PTO.
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What This Job Offers
Job Type
Full-time
Career Level
Director
