Director of Technical Marketing

Netlist•Irvine, CA

About The Position

Netlist, Inc. is a provider of high-performance modular memory subsystems and next-generation storage-class memory solutions for AI, cloud computing, and enterprise infrastructure. Its products include DDR4/DDR5 DIMMs, NAND-based SSDs, and interconnect technologies such as CXL and PCIe. The Director of Technical Marketing will shape the company’s growth strategy and expand its business in the memory ecosystem, including JEDEC. This role develops and implements marketing strategy for high-density server memory products, including go-to-market plans, brand positioning, demand generation, and integrated campaigns. The director works with product management, engineering, sales, finance, business development, and technical colleagues to align and execute marketing plans, while evaluating industry and ecosystem developments for potential application to the company’s product portfolio.

Requirements

12 or more years of experience in technical marketing in the semiconductor or memory industry.
At least 2 years of experience on JEDEC committees.
Strong technical understanding of memory products and technologies.
Experience with computer architecture and memory technology, and familiarity with industry standards such as JEDEC, CXL, and SNIA.
Proven record of developing and executing successful marketing strategies and campaigns.
Strong leadership skills and experience managing high-performing teams.
Understanding of datacenter and enterprise markets, ecosystems, and workloads.
Ability to identify, optimize, and articulate key product value propositions.
Excellent communication and interpersonal skills, including the ability to communicate technical concepts to technical and non-technical audiences.
Ability to collaborate across cross-functional teams and with senior executives.
Strong analytical skills and ability to use data to make informed decisions.
Experience managing budgets and reporting on ROI.
Willingness to travel as needed.
Bachelor’s degree or equivalent in Electrical Engineering or a related field.

Nice To Haves

Master’s degree.

Responsibilities

Develop and execute strategic plans to expand the business in the memory ecosystem, including JEDEC.
Build and maintain relationships with key industry ecosystem partners, including JEDEC.
Provide executive management with regular overviews of industry developments and opportunities.
Develop and execute a comprehensive marketing strategy for server memory products.
Create and execute go-to-market plans, including product positioning, messaging, and pricing strategies.
Identify and pursue business opportunities in emerging memory technologies.
Develop and execute integrated marketing campaigns to generate demand and build the sales pipeline.
Engage with JEDEC, CSPs, OEMs, ODMs, ISVs, ASIC, memory, and chipset vendors to understand market trends and product requirements, partnering with business development and technical colleagues.
Collaborate with product management, engineering, and sales to align messaging, product features, and pricing.
Manage creation of marketing collateral, including product datasheets, whitepapers, and customer case studies.
Develop and manage marketing budgets and report on ROI.
Track and analyze market and competitive trends to identify opportunities and areas for growth.
Build and manage a high-performing marketing team.
Represent the company at industry events and conferences.
Evaluate ecosystem developments, report findings to engineering and management, and determine whether technologies should be applied to the product portfolio.