Director of Sales - On Premise

Columbia Distributing•Wilsonville, OR

About The Position

The Director of Sales is accountable for achieving or exceeding all sales targets for an assigned territory. The role oversees annual volume, gross profit, safety, and sales, distribution, advertising, and display goals in assigned chains. It supports supplier satisfaction by meeting mutually agreed annual business plan volume and distribution objectives, and contributes to product forecasting by communicating sales trend variances to inform inventory changes. The Director partners with Senior Management to support efficient day-to-day operations, evaluates sales call frequency and service levels, reviews out-of-sequence patterns, and promotes “Perfect Stop” and Route Execution to improve efficiency and reduce costs. The role drives sales performance through Columbia Qualifier programs, leads sales meetings, conducts Market Vision Performance surveys as directed, and communicates market opportunities and potential improvements to Senior Management. It also recruits, trains, motivates, and develops the team, managing employees ranging from individual contributors to middle-management people leaders. This is a full-time, exempt position. Days and hours vary and may include weekends. The role requires travel throughout the day to customer accounts, driving, and work both indoors and outdoors. Physical demands include lifting, carrying, pushing, or pulling up to 50 pounds; bending, stooping, crouching, squatting, and using arms, wrists, hands, and grasping. Industry tools include a hand truck, six-wheeler, manual pallet jack, and box cutter. The position reports to the Regional General Manager.

Requirements

  • High school diploma or GED.
  • Valid driver's license and auto insurance.
  • At least five years of previous beverage industry sales experience.
  • At least three years of previous sales management experience.
  • Strong accountability.
  • Ability to develop and motivate staff to achieve their potential.
  • General knowledge of industry products.
  • Excellent oral and written communication skills.
  • Effective organizational, analytical, and time-management skills.
  • Ability to develop strong relationships with internal and external customers.
  • Ability to work independently, manage multiple tasks, and meet deadlines.
  • Proficiency with Microsoft Office and sales reporting programs.
  • Knowledge of budgeting processes and management.
  • Ability to build presentations and develop business reviews using current data.
  • Flexibility in overcoming objections and working with different personalities.
  • Ability to travel throughout the day for customer account visits.
  • Ability to meet the stated physical demands, including lifting, carrying, pushing, or pulling up to 50 pounds.

Nice To Haves

  • Bachelor’s or advanced degree.

Responsibilities

  • Achieve or exceed annual volume, gross profit, and safety goals for the assigned territory.
  • Meet sales, distribution, advertising, and display goals in assigned chains.
  • Achieve mutually agreed annual business plan volume and distribution objectives to ensure supplier satisfaction.
  • Provide input on sales trend variances to support product forecasting and inventory modifications.
  • Partner with Senior Management on effective day-to-day operations.
  • Evaluate sales department call frequency and service levels, review out-of-sequence patterns, and promote Perfect Stop and Route Execution to improve efficiency and reduce costs.
  • Drive sales performance through Columbia Qualifier programs in accordance with company policies.
  • Schedule, organize, and lead sales meetings as required.
  • Perform Market Vision Performance surveys as frequently as required by Senior Management.
  • Identify and communicate market opportunities to Senior Management and proactively problem-solve improvements.
  • Recruit, train, motivate, and develop the team.
  • Manage a diverse group of employees, from individual contributors to middle-management people leaders.
  • Travel throughout the day to visit customer accounts.

Benefits

  • Medical, dental, vision, and basic life insurance for employees and their families.
  • Company 401(k) plan.
  • 80 hours of vacation each year.
  • 7–8 days of paid holidays per calendar year, depending on location.
  • Potential eligibility for incentives or bonuses, including annual bonuses.
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