The Director of Sales is accountable for achieving or exceeding all sales targets for an assigned territory. The role oversees annual volume, gross profit, safety, and sales, distribution, advertising, and display goals in assigned chains. It supports supplier satisfaction by meeting mutually agreed annual business plan volume and distribution objectives, and contributes to product forecasting by communicating sales trend variances to inform inventory changes. The Director partners with Senior Management to support efficient day-to-day operations, evaluates sales call frequency and service levels, reviews out-of-sequence patterns, and promotes “Perfect Stop” and Route Execution to improve efficiency and reduce costs. The role drives sales performance through Columbia Qualifier programs, leads sales meetings, conducts Market Vision Performance surveys as directed, and communicates market opportunities and potential improvements to Senior Management. It also recruits, trains, motivates, and develops the team, managing employees ranging from individual contributors to middle-management people leaders. This is a full-time, exempt position. Days and hours vary and may include weekends. The role requires travel throughout the day to customer accounts, driving, and work both indoors and outdoors. Physical demands include lifting, carrying, pushing, or pulling up to 50 pounds; bending, stooping, crouching, squatting, and using arms, wrists, hands, and grasping. Industry tools include a hand truck, six-wheeler, manual pallet jack, and box cutter. The position reports to the Regional General Manager.
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Job Type
Full-time
Career Level
Director
Education Level
High school or GED