Director of Sales - Virginia
About The Position
The Director of Sales plays a pivotal leadership role in driving revenue growth, market positioning, and overall financial performance for Live! Casino & Hotel. As the leader of the hotel sales function, you are responsible for developing and executing strategic sales initiatives that maximize occupancy, optimize rate performance, and strengthen market share. Your ability to identify new business opportunities, build lasting client relationships, and lead a high‑performing sales team directly contributes to achieving and exceeding revenue and profitability goals. With oversight of both long‑term strategic planning and day‑to‑day sales operations, you ensure that the hotel remains competitive in a dynamic marketplace while delivering exceptional guest experiences. As a key member of the Hotel Executive Committee, you collaborate across departments to align sales strategies with broader operational objectives, ensuring a cohesive and results‑driven approach. Through strong leadership, market insight, and a commitment to excellence, you cultivate a culture of performance, accountability, and innovation—positioning Live! Casino & Hotel as a preferred destination for business, leisure, and group travel.
Requirements
- Requires advanced knowledge of the principles and practices within the sales/marketing/hospitality profession. This includes experiential knowledge required for leadership of people, complex problems and efficient sales activities.
- Requires extensive experience on prospecting new business in group and negotiated room segments.
- Make decisions within the standards of the position which can impact more than one department, but usually not more than one hotel.
- Requires studying, analyzing and interpreting complex activities or information in order to improve new practices or develop new approaches.
- Must possess highly developed communication skills to frequently negotiate, convince, sell and influence other managerial personnel, hotel guest(s) and/or corporate clients.
- Four-year college degree or equivalent education/experience.
- Three (3) years’ experience of progressive leadership experience as a Director of Sales or equivalent position.
- Experience with the development and implementation of a sales and marketing plan.
- Knowledge of profit generation and forecasting a plus.
- Experience with banquets and catering, preferred.
- Must have the ability to secure and maintain licensure as required by Virginia Gaming Control Board or any other applicable regulatory entity as may be required to perform assigned duties, or as required by Live’s operating standards.
- Must regularly lift and /or move up to 10 pounds, occasionally lift and/or move up to 25 pounds and occasionally lift and/or move up to 50 pounds.
- Regularly required, but not limited to stand, walk, sit, use hands/fingers to handle objects to complete necessary tasks, reach and lift items with arms, and may be required to stoop, kneel, crouch or crawl as the need arises.
Nice To Haves
- Experience with banquets and catering, preferred.
Responsibilities
- Attract and retain new and existing business.
- Train all members of the hotel sales staff on how to recognize and capitalize on all sales opportunities to increase hotel occupancy and revenue.
- Manage Human Resources in the division in order to attract, retain and motivate the employees; hire, train, develop, empower, coach and counsel, conduct performance and salary reviews, resolve problems, provide open communication vehicles, discipline and terminate, as appropriate.
- Meet specified monthly/annual booking goals as established during annual budgeting process by developing and continually enhancing relationships with corporate, business, travel industry, community organizations, professional associations, media, etc., current and potential clients to maintain and increase awareness of the hotel and our market share.
- Survey, review and analyze competition, market trends, customer needs and comments in order to develop new plans and programs and determine the potency of current plans and programs.
- Recommend, implement and manage the division’s sales plans and programs for the hotel to maximize rate, occupancy and food & beverage opportunities thus ensuring the hotel meets/exceeds management and owner revenue/profit goals and expectation.
- Perform special projects and other responsibilities as assigned.
- Participate in task force and committees as required.
- Conduct property tours
- Participate in the hotel’s Quality Program
Benefits
- Comprehensive group health benefits for full-time and part-time Team Members and their eligible dependents.
- Free Basic Life Insurance
- Free Short Term & Long-Term Disability
- Generous retirement savings options
- Paid Time Off
- Tuition Reimbursement
- On-site Wellness center for Team Members and eligible dependents (Maryland Property only)
- Training and pathways for career growth
- Robust Rewards & Recognition Programs
- Annual Merit Based Pay Increases
- Discretionary Performance Bonuses
- Discretionary Service Bonuses
- Free parking
- Free food and discounted meals
- Live! Hotel, Food & Beverage, and Entertainment Discounts
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What This Job Offers
Job Type
Full-time
Career Level
Director
