Director of Sales - The Village at Northridge

The Village at Northridge • Los Angeles, CA

3d

About The Position

The Director of Sales drives occupancy growth by building meaningful relationships with prospective residents and showing how community living can enhance their overall well-being. The role leads personalized community tours, conducts strategic follow-ups and home visits, and coordinates events in collaboration with the community team to deliver an engaging experience. The Director of Sales is responsible for sales planning, execution, and analysis to meet occupancy and revenue goals, and for monitoring performance metrics and aligning action plans with the Executive Director and Sales department. The position follows either a Tuesday–Saturday or Sunday–Thursday schedule, depending on the community’s current schedule.

Requirements

• Five to seven years of proven work experience in a similar role.
• Demonstrated success in hospitality, real estate, or healthcare industries.
• Ability to meet the stated sales activity and conversion expectations.

Nice To Haves

• Two to four years of college coursework preferred.
• Experience working with seniors preferred.

Responsibilities

• Respond to inbound phone, email, and web inquiries within two hours.
• Generate and cultivate leads, including conducting at least three home visits per week.
• Use CRM tools for timely follow-up and maintain at least 15 prospect connections daily.
• Send at least five personalized videos per week using the OneDay platform.
• Schedule and lead in-person community tours aligned with weekly move-in goals, generally on scheduled workdays.
• Customize tours using the company’s Tour Planning process in collaboration with department heads during stand-up meetings.
• Include a personalized “One Extra” that reflects each prospect’s interests and demonstrates the community’s value.
• Develop and execute sales strategies to achieve occupancy and revenue goals, using Yardi reports for analysis.
• Monitor CRM performance measures, including lead conversion, speed-to-lead, and activity dashboards.
• Participate in weekly meetings with the Executive Director and Sales department to align priorities and action plans.
• Achieve five monthly move-ins (one per week) or meet net occupancy goals for the assigned community.
• Maintain a minimum 50% inquiry-to-visit conversion rate and 25% visit-to-move-in conversion rate.
• Perform other duties as assigned.

Benefits

• Competitive pay
• Paid training
• Career growth opportunities
• PTO
• 401(k) with company match
• Discounted meals
• Referral bonuses
• Benefits that support employees’ success on and off the job

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed