Director of Sales at The Advenire

PEG Hospitality Group LLC•St. George, UT

About The Position

The Director of Sales develops and executes strategic sales and marketing initiatives to achieve revenue goals and grow the hotel's market share. The role uses sales expertise, relationship-building skills, and industry knowledge to maximize revenue from corporate, group, and leisure segments. It includes proactive sales activity, maintaining existing account relationships, and developing new contacts and accounts through networking. The Director independently evaluates sales leads for viability and alignment with the property's sales and revenue strategy and is accountable for the property's overall revenue growth. The Director may provide direction and assign tasks to the sales coordinator or other sales or events team members. The role also provides guidance, direction, and training to on-property sales team members and is responsible for their recruitment, selection, and performance management processes. The Director collaborates with marketing, revenue management, and other departments to support revenue goals, brand standards, and a cohesive guest experience.

Requirements

A minimum of 2–5 years of experience as a sales manager.
3–5 years of experience in a hotel, preferably in a sales or operations role.
Outstanding communication and interpersonal skills.
Proficiency in the MS Office suite and related software.
Valid driver's license and a driving record that meets the company's insurance requirements.
Excellent time management and organizational skills.
Ability to communicate verbally and in writing.
Ability to use a computer for extended periods, seated or standing.

Nice To Haves

A bachelor's degree in business, marketing, or a relevant discipline is desired.

Responsibilities

Develop and implement a comprehensive sales plan targeting corporate, group, transient, and other potential market segments.
Independently evaluate business opportunities and create requests for proposal (RFPs) for potential clients; negotiate corporate rates and concessions.
Develop community relationships to strengthen and expand the customer base and sales opportunities.
Provide accurate, complete, and effective turnover to internal stakeholders so they can execute successfully for the client.
Own sales goals, monitor progress, and attract and retain customers.
Conduct site visits and property tours with prospective clients.
Conduct weekly sales calls in person with local clients or by phone with remote clients.
Assess the overall market, competitive hotels, local demand, and economic trends, and identify ways to compete effectively.
Use sales prospecting tools proactively and enter sales activities in required software for tracking and analysis.
Ensure booked business aligns with hotel goals; close the best opportunities based on market conditions and property needs.
Attend and contribute to weekly sales meetings, share information, and set or revise goals to support hotel goals.
Compile accurate weekly sales status reports and distribute them to the Regional Director of Sales, Regional Director of Operations, and General Manager.
Use the location or brand's property management and reservation system.
Provide guidance, direction, and training to on-property sales team members; manage their recruitment, selection, and performance processes.
Collaborate with marketing to create campaigns that support revenue goals and align with brand standards.
Collaborate with revenue management to develop and deploy sales strategies across market segments.
Work with other departments, including Front Office and Food & Beverage, to support guest experience and revenue generation.
Perform other duties as assigned.