Director of Sales at The Advenire

PEG•St. George, UT

About The Position

The Director of Sales develops and executes strategic sales and marketing initiatives to achieve revenue goals and grow the hotel's market share. The role focuses on maximizing revenue from corporate, group, and leisure segments through proactive sales activities, account relationship management, networking, and development of new contacts and accounts. The Director independently evaluates sales leads for viability and alignment with the property's sales and revenue strategy and may provide direction and assign tasks to sales coordinators or other sales and events team members. The position works with marketing, revenue management, and hotel departments to support revenue goals, brand standards, and a cohesive guest experience. It also provides guidance and training to on-property sales team members and participates in their recruitment, selection, and performance management processes.

Requirements

Bachelor's degree in business, marketing, or a relevant discipline desired.
2–5 years of experience as a sales manager.
3–5 years of experience in a hotel, preferably in a sales or operations role.
Outstanding communication and interpersonal skills.
Proficiency in the MS Office suite and related software.
Valid driver's license and a driving record that meets the company's insurance requirements.
Excellent time management and organizational skills.
Ability to maintain flexible or extended work hours as required by job demands.

Responsibilities

Develop and implement a comprehensive sales plan targeting corporate, group, transient, and other potential market segments.
Independently evaluate business opportunities and create requests for proposal (RFPs) for potential clients.
Negotiate rates and concessions for corporate negotiated rates.
Build community relationships to strengthen and expand the customer base and sales opportunities.
Provide accurate, complete, and effective turnover to internal stakeholders so they can execute successfully for the client.
Monitor progress toward sales goals and attract and retain customers.
Conduct site visits and property tours with prospective clients.
Conduct weekly sales calls in person with local clients or by phone with remote clients.
Assess the market, competitive hotels, local demand, and economic trends, and identify ways to sell against competitive conditions.
Proactively use sales prospecting tools and enter sales activities into required software for tracking and analysis.
Ensure booked business aligns with hotel goals and close the best opportunities based on market conditions and property needs.
Attend and contribute to weekly sales meetings, share information, and set or revise goals to support hotel objectives.
Compile weekly sales status reports and distribute them to the Regional Director of Sales, Regional Director of Operations, and General Manager.
Use the location or brand's property management and reservation system.
Provide guidance, direction, and training to other on-property sales team members.
Manage recruitment, selection, and performance management processes for property sales team members.
Collaborate with marketing to create campaigns that support revenue goals and align with brand standards.
Collaborate with revenue management to develop and deploy sales strategies across segmentations.
Work with other departments, such as Front Office and Food & Beverage, to support guest experience and revenue generation.
Perform other duties as assigned.