Director of Sales - Alexandria/Wadena

Hubbard Broadcasting•Alexandria, MN

About The Position

The Director of Sales develops and oversees short- and long-term sales strategies to provide effective client service and maximize sales and digital sales revenue. This role leads, develops, trains, cross-trains, and motivates sales and support staff; organizes the sales department and its procedures; and creates promotions and programs suited to current market conditions. The Director establishes team members’ annual sales goals and quarterly benchmarks, manages major sales presentations and client relationships, and keeps sales representatives and agencies informed about station and community matters. The role also provides the General Manager with input on programming decisions related to sales performance.

Requirements

  • At least 6 years of sales experience, including at least 4 years of sales management experience in a broadcast environment.
  • Proven ability to work with management to establish acceptable sales budgets and meet revenue goals and objectives through an effectively coordinated, organized, and well-executed sales team effort.
  • Proven ability to develop systems and procedures for regularly monitoring and evaluating progress.
  • Proven ability to coach and supervise staff, including organizing, delegating, training, interviewing, and motivating others.
  • Knowledge of and success with NTR, with an emphasis on vendor programs.
  • Proven ability to monitor and modify sales strategies as marketplace conditions change.
  • Knowledge and experience using marketing research for direct selling, and ability to train others in its use.
  • Goal-oriented, with a strong focus on business performance.
  • Good driving record and valid driver's license; both will be checked.
  • Ability to travel to various locations.

Responsibilities

  • Develop short- and long-term sales strategies and monitor or modify them as marketplace conditions change.
  • Lead, develop, train, cross-train, and motivate sales and support staff.
  • Organize the sales department and develop procedures for sales contracts, commissions and incentives, and pricing and inventory.
  • Develop creative concepts, promotions, and programs to maximize revenue.
  • Establish annual sales goals for team members, with quarterly benchmarks.
  • Manage major sales presentations and client relationships to support business closes and market visibility.
  • Provide station and community information to account executives, sales representatives, and national agencies.
  • Provide the General Manager with input on programming decisions related to sales performance.
  • Work with management to establish sales budgets and meet revenue goals and objectives through a coordinated sales team effort.
  • Develop systems and procedures to monitor and evaluate progress.
  • Coach and supervise staff, including organizing, delegating, training, interviewing, and motivating employees.
  • Use marketing research for direct selling and train others in its use.
  • Maintain a professional company image through dress and demeanor.
  • Travel to various locations as needed.
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