Director of Sales - Alexandria/Wadena

2060 Digital•Alexandria, MN

About The Position

The Director of Sales develops short- and long-term sales strategies to provide effective client services and achieve maximum sales and digital sales revenue. The role monitors and adjusts strategies in response to changing market conditions and leads, develops, trains, cross-trains, and motivates sales and support staff. The Director organizes the sales department and establishes procedures for sales contracts, commissions and incentives, pricing, and inventory to maximize revenue. The role creates promotions and programs, sets annual individual sales goals with quarterly benchmarks, and manages major sales presentations and client relationships to support business closing and market visibility. The Director also shares station and community information with account executives, sales representatives, and national agencies, and provides the General Manager with input on programming decisions related to sales performance.

Requirements

At least 6 years of sales experience, including at least 4 years of sales management experience in a broadcast environment.
Demonstrated ability to work with management to establish acceptable sales budgets and meet revenue goals through an effectively coordinated and organized sales team.
Ability to develop systems and procedures for regularly monitoring and evaluating progress.
Ability to coach and supervise staff, including organizing, delegating, training, interviewing, and motivating others.
Knowledge and success with NTR, with an emphasis on vendor programs.
Ability to monitor and modify sales strategies in response to changing market conditions.
Knowledge and experience using marketing research for direct selling, and ability to train others in its use.
Goal-oriented approach and strong focus on business performance.
Ability to project the desired company image through dress and demeanor.
Good driving record and valid driver's license; both will be checked.
Ability to travel to various locations.

Responsibilities

Develop short- and long-term sales strategies to support client services and maximize sales and digital sales revenue.
Monitor and modify sales strategies to maintain viability in a changing marketplace.
Lead, develop, train, cross-train, and motivate sales and support staff.
Organize the sales department and develop procedures for sales contracts, commissions and incentives, pricing, and inventory.
Develop promotions, special concepts, and programs to maximize revenue.
Set annual sales goals for individual team members, with quarterly benchmarks.
Manage major sales presentations and client relationships to support closing business and increase market visibility.
Provide station and community information to account executives, sales representatives, and national agencies.
Provide the General Manager with input on programming decisions related to sales performance.
Work with management to establish sales budgets and meet revenue goals and objectives.
Develop systems and procedures to regularly monitor and evaluate progress.
Coach and supervise staff, including organizing, delegating, training, interviewing, and motivating employees.
Use marketing research for direct selling and train others in its use.