Director of Sales

Sunrise Senior Living • Huntington Station, NY

9d • $32 - $43

About The Position

The Director of Sales (DOS) leads marketing and sales strategy for a Sunrise Senior Living community, driving occupancy, revenue, and long-term growth. The role develops local sales plans, builds referral networks, advances prospects from inquiry to commitment, and works with the Executive Director on sales strategy. It also involves business development with referral partners, coordinating the move-in process, managing the sales budget, and coaching community teams on sales accountability.

The position calls for a proven sales and marketing track record, strong negotiation and relationship-building skills, proficiency with CRM tools and Microsoft Office, and an independent, goal-driven approach. Flexibility to work evenings and weekends is required.

Requirements

• Proven sales and marketing success.
• Strong negotiation and relationship-building skills.
• Proficiency with CRM tools and Microsoft Office.
• Independent, goal-driven mindset.
• Flexibility to work evenings and weekends.

Responsibilities

• Analyze local market trends and create Sales & Marketing Plans.
• Build and manage referral networks to generate leads.
• Advance prospects from inquiry through commitment using CRM tools.
• Conduct weekly strategy meetings with the Executive Director.
• Submit regular sales performance reports.
• Meet or exceed occupancy and revenue targets.
• Use pricing, services, and inventory strategies to maximize revenue.
• Conduct competitive analysis and adjust strategy accordingly.
• Deliver presentations to referral partners.
• Secure and maintain required credentialing with healthcare facilities.
• Strengthen community partnerships to grow census.
• Coordinate resident assessments and completion of move-in paperwork.
• Ensure regulatory compliance and smooth resident transitions.
• Manage the sales budget and control expenses.
• Train and coach community teams on sales accountability.

Benefits

• Medical, dental, vision, life, and disability plans.
• Retirement savings plans.
• Employee Assistance Program and discount program.
• Paid time off (PTO), sick time, and holiday pay.
• myFlexPay, allowing eligible employees to get paid within hours of a shift.
• Tuition reimbursement.
• Discretionary and/or non-discretionary bonuses may be offered, depending on position, program eligibility, and performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed