Task Force - Director of Sales

Hersha Hospitality Management LP•New York, NY

15d

About The Position

The Task Force Director of Sales provides short-term and long-term sales leadership and coverage at various HHM Hotels properties. The role adapts to the needs of full-service, luxury, select-service, and boutique properties across branded and independent collections, leading sales teams and driving hotel revenue goals. The Director of Sales develops data-informed plans for all business segments, manages customer and key-account relationships, identifies customer needs, negotiates sales, and communicates each property’s advantages to close opportunities. The role monitors sales performance against objectives and the annual marketing plan, maintains measurable marketing initiatives, and mentors team members. It also requires extensive travel to hotels throughout the United States, with local travel during assignments for sales calls, property promotion, and competitive analysis.

Requirements

Four-year college degree.
Previous hotel sales experience.
Experience in public relations and community marketing.
Proficiency in Microsoft Excel, Word, Delphi, and access database tools.
Ability to sit for extended periods, lift up to 10 pounds, and operate a keyboard.
Ability to travel extensively to hotels throughout the United States and moderately between hotel properties and client locations.
Availability for schedules that vary and include some holidays and weekends based on project needs.

Nice To Haves

Advanced coursework in business, marketing, or communications.
Hotel operations experience.
Familiarity with Marriott and Hilton systems.

Responsibilities

Interview, select, train, and coach associates to meet brand standards and uphold HHM core values.
Use internal and external data to develop comprehensive plans that capture all business segments.
Apply knowledge of sales processes to support corporate goals and enhance customer value.
Identify customer requirements and create offers that increase the hotel’s revenue share.
Track sales team objectives and implement corrective actions aligned with the annual marketing plan.
Drive the hotel toward annual revenue targets established in the budget.
Maintain and grow key-account relationships to increase customer satisfaction and loyalty.
Negotiate professionally to secure favorable terms for both customers and the hotel.
Communicate each property’s unique benefits to close sales opportunities.
Maintain a current marketing plan with specific, measurable initiatives for every business segment.
Model effective selling techniques and support the ongoing development of the sales team and self.
Develop oral and written presentations that clearly convey recommendations and conclusions.
Travel locally during assignments to make outside sales calls, promote the property, and analyze competitors.