Director of Sales

TPG Hotels & Resorts•College Station, TX

About The Position

The Director of Sales and Marketing plans, develops, and implements sales and marketing strategies to maximize hotel revenue, increase occupancy, and strengthen brand presence. The role manages the sales team and contributes to the hotel’s financial and business objectives through strategic planning, market awareness, and effective promotional tactics. The position develops sales plans for group, corporate, and leisure business; pursues new opportunities and maintains client relationships; monitors sales performance and market trends; and coordinates with other departments to support group events, meetings, and conventions. It also works with revenue management teams on pricing and yield strategies, manages budgets and campaign analysis, and builds relationships with clients, partners, and stakeholders. The Director recruits, trains, coaches, and evaluates team members and fosters a collaborative, motivated work environment.

Requirements

Bachelor’s degree in hospitality management, business, marketing, or a related field.
Proven experience in hotel sales and marketing, with a track record of achieving revenue goals.
Strong leadership and team management skills.
Excellent communication, negotiation, and presentation abilities.
Proficiency with hotel management systems, sales software, and marketing analytics tools.
In-depth knowledge of the local and regional hospitality market.

Responsibilities

Develop and execute sales plans targeting group, corporate, and leisure business.
Lead the sales team in identifying new business opportunities, maintaining existing client relationships, and achieving revenue targets.
Manage the hotel’s website, social media channels, and online travel agency presence.
Analyze market trends and guest feedback to identify opportunities for improvement and innovation.
Monitor sales performance, track key metrics, and provide regular reports to the company.
Coordinate with other departments for group events, meetings, and conventions.
Work with revenue management teams to optimize pricing and revenue per available room (RevPAR).
Implement yield management practices to balance occupancy and rates.
Monitor competitive-set pricing and adjust strategies as needed.
Cultivate relationships with key clients, industry partners, and stakeholders; attend industry events, conferences, and trade shows.
Develop and manage the sales and marketing budget and allocate resources effectively.
Analyze campaign and strategy performance and make data-driven decisions to improve marketing return on investment.
Recruit, train, lead, coach, and evaluate the sales and marketing team.
Foster a collaborative and motivated work environment that encourages creativity and innovation.