Director of Sales – TOLA

PSA Security•Westminster, CO

6d•$100,000 - $125,000•Remote

About The Position

Professional Security Alliance, Inc. (PSA), The PSA Network, headquartered in Westminster, Colorado, is the world’s largest consortium of professional systems integrators serving the security industry. We are seeking a Director of Sales – TOLA (Texas, Oklahoma, Louisiana, Arkansas) responsible for driving member engagement, vendor alignment, and revenue growth across an established territory. The territory currently generates approximately $26M in annual member purchasing activity through PSA programs and vendor partnerships. This is a high-impact, individual-contributor sales leadership position with responsibility for the strategy, performance, and growth of the TOLA territory. The ideal candidate will live and work remotely from the TOLA region. Psa helps its members grow stronger, more profitable businesses through preferred vendor relationships, financial programs, education, services, and industry connections. The Director of Sales turns those capabilities into measurable value for members while expanding participation across the territory. The Director of Sales works closely with PSA members, vendor partners, and internal teams to identify opportunities, strengthen relationships, and drive adoption of PSA offerings across the territory. This position requires strong relationship management skills, the ability to work cross-functionally across departments, and the ability to travel throughout the territory regularly. This is a regionally based position. The successful candidate must reside within the TOLA territory, preferably near a major Texas metropolitan area with convenient air travel access throughout the region.

Requirements

10+ years of successful B2B sales experience.
Demonstrated achievement against revenue and growth objectives.
Experience building relationships with executive-level decision makers.
Ability to travel extensively within the assigned territory.
Strong territory planning and business development skills.

Nice To Haves

Experience in commercial security, life safety, audiovisual, or related technology markets.
Experience working with dealer, integrator, distributor, manufacturer, or cooperative business models.
Existing relationships within the TOLA security and integration industry.
Experience with NetSuite or similar CRM platforms.

Responsibilities

Develop and execute a territory strategy designed to increase member participation, vendor adoption, and overall revenue growth.
Manage relationships with PSA member companies within the assigned territory, maintaining regular engagement with leadership and purchasing contacts to identify opportunities to expand share of wallet through PSA programs and vendor partnerships.
Achieve monthly, quarterly, and annual territory revenue targets as defined in the PSA Sales Plan.
Collaborate with PSA inside sales, customer success, and vendor management teams to support member growth and program adoption.
Develop territory business plans, forecasts, and account growth strategies while providing market intelligence and performance updates to PSA leadership.
Work with PSA vendor partners to align territory initiatives, promote new technologies, and support vendor growth within the PSA membership.
Track sales activity, member engagement, and opportunity development within PSA’s CRM system.
Organize and participate in vendor demonstrations, training sessions, and member education initiatives.
Represent PSA at member visits, industry events, trade shows, and PSA-hosted meetings.
Maintain working knowledge of PSA vendor partners, supported technologies, and PSA programs.
Prioritize strategic accounts and high-impact opportunities that drive meaningful revenue growth.
Perform other duties as assigned.