Bilingual Director of Sales and Marketing – La Mare Hotel in Brickell Miami, FL ($190K -$200K)

Remington Hospitality•Addison, TX

12d•$190,000 - $200,000•Onsite

About The Position

The Director of Sales & Marketing (DOSM) is the senior commercial leader responsible for the full revenue strategy, market positioning, brand development, and integrated marketing performance of La Mare Hotel & Residences in Brickell, Miami. The role works closely with the Remington Hospitality Commercial Strategy team to direct sales, marketing, and distribution strategies, including brand management, digital marketing, public relations, social media, partnerships, revenue strategy alignment, and group and leisure sales performance. Joining approximately 10 months before the expected opening, the DOSM will shape and execute the property's commercial roadmap, including pre-opening sales penetration, brand activation, digital strategy, partnerships, and long-term revenue growth. The role is expected to position La Mare as a premier luxury destination in Miami/Brickell and the global marketplace. The position is full-time, permanent, executive leadership, and 100% on-site in Miami. It reports to the General Manager and involves up to 25% travel for client engagement, community partnerships, and market sales efforts. The stated expected hire period is Q3/Q4 2026, with the property expected to open in Q3 2027. Compensation is a base salary of $190,000–$200,000, with bonus opportunities of up to 50% quarterly based on quarterly earned wages. La Mare Hotel & Residences is described as a luxury high-rise mixed-use destination in Brickell, featuring hotel suites and residences, food and beverage venues, meeting space, a spa, rooftop pools, fitness facilities, dining and café concepts, a sky bar and lounge, recreation decks, and concierge and valet services. The posting gives differing property counts: the role overview states 292 keys (114 hotel suites and 178 residences), while the company description states 123 hotel suites and 198 residences. The role requires professional fluency in English and Spanish, progressive luxury hospitality sales and marketing leadership, and pre-opening experience. A bachelor's degree in Hospitality, Marketing, Business, or a related field is required. The position also requires the ability to work in a standard office environment, including extended computer work and periodic standing, walking, bending, reaching, and carrying or lifting items.

Requirements

Minimum 7–10 years of progressive sales and marketing leadership experience in luxury hospitality.
Pre-opening experience in a luxury, lifestyle, or mixed-use property.
Proven success leading commercial strategy for high-profile hotels or residential/hotel hybrids.
Strong financial acumen, including forecasting, budgeting, customer segmentation, and revenue strategy.
Deep understanding of luxury traveler behavior, brand marketing, and global distribution.
Established network within Brickell, Miami, South Florida, or comparable international luxury markets.
Professional fluency in English and Spanish, with strong executive-level communication skills.
Bachelor's degree in Hospitality, Marketing, Business, or a related field.
Ability to work in a standard office environment and spend prolonged periods sitting at a desk and working on a computer (6–8 hours a day).
Ability to sit, stand, and walk for varying lengths of time; occasionally bend, reach, or carry items; and lift or move 10–25 pounds as needed.
Ability to use office equipment and perform frequent fine motor tasks such as keyboarding, writing, and operating a mouse or trackpad.
Ability to communicate effectively verbally and in writing, hear and participate in conversations and meetings, and visually read computer screens and printed materials.

Nice To Haves

Experience with condo hotels or residential components.
Background in rooftop venues, lifestyle food and beverage, and launch campaigns.
High-rise hotel or resort experience is strongly preferred.

Responsibilities

Develop and execute the property's comprehensive commercial strategy across transient, group, corporate, leisure, and food and beverage revenue streams.
Partner with Revenue Management to optimize pricing, segmentation, forecasting, and channel strategy.
Build and oversee annual sales and marketing budgets, goals, and KPI frameworks.
Drive year-over-year revenue growth and deliver asset value targets.
Lead the full pre-opening commercial timeline, including sales deployment, PR strategy, brand identity and execution, digital ecosystem launch, social media strategy and execution, pre-opening content strategy, and partnerships.
Design and activate the pre-opening sales plan to achieve early market penetration.
Develop messaging, positioning, and storytelling aligned with La Mare's luxury vision.
Build, inspire, and manage a high-performing sales organization.
Cultivate key accounts across corporate, group, wholesale, entertainment, and luxury leisure segments.
Establish La Mare as a preferred destination for luxury travelers and long-stay guests.
Lead strategic partnerships within Miami's luxury and cultural ecosystems.
Lead digital strategy, including SEO/SEM, paid media, social media, CRM, and website performance.
Drive content strategy, including photography, video, campaign development, and brand storytelling.
Oversee public relations, communications, influencers, and global media relationships.
Ensure brand consistency across onsite experiences, collateral, food and beverage venues, and residences.
Provide transparent reporting, insights, and recommendations to ownership and the Managing Director.
Collaborate with Operations, Food and Beverage, and Finance to support cohesive commercial performance.
Align with design, development, and pre-opening teams to ensure market-ready product positioning.
Recruit and develop commercial talent across sales, catering, marketing, and communications.
Foster a high-performance culture rooted in accountability, empowerment, and service excellence.
Mentor team members and support long-term succession planning.
Perform other duties as assigned from time to time.