Director of Sales & Marketing

Kimpton Hotels & Restaurants•Miami Beach, FL

About The Position

The Director of Sales & Marketing uses knowledge of regional trends and financial performance to provide strategic direction for the sales team and achieve Kimpton’s short- and long-term goals. The role leads the team in meeting budgeted top-line revenues and manages the Sales and Marketing budget to ensure appropriate spending. As a hotel ambassador, the Director establishes community relationships to increase the hotel’s exposure and works tactically with the Director of Revenue Management, Digital Marketing, and Public Relations teams to align their efforts. The position also develops and directs sales, marketing, and public relations activities; manages accounts and market segments; oversees revenue goals and departmental budgets; and collaborates with hotel, regional, corporate, and operational partners. The Director coaches and develops the sales team, analyzes market and account data, and makes recommendations to support revenue, pricing, deployment, and service strategies.

Requirements

  • Five years of sales experience.
  • Excellent verbal and written communication skills.
  • Computer literacy and working knowledge of Delphi sales software, Microsoft Office Suite, and Tableau.
  • Ability to encourage, lead, and develop a team by example.
  • Strong organization, attention to detail, follow-up, and communication skills.
  • Ability to convert a vision into specific, tangible actions.
  • Ability to handle difficult situations and people diplomatically while maintaining integrity.
  • Ability to adapt rapidly to changing market dynamics and needs.

Nice To Haves

  • Bachelor’s degree in Hotel Administration or Business preferred.

Responsibilities

  • Coach, mentor, and train the sales team, continually assessing team members’ strengths and challenges.
  • Develop marketing and public relations initiatives to support sales strategies and activities.
  • Create a sense of urgency within the team to understand and anticipate needs.
  • Work directly with the Regional Director of Sales + Marketing and General Manager to build a clear and credible vision for the hotel.
  • Handle specific accounts assigned by the Regional Director of Sales + Marketing.
  • Handle an assigned market segment based on experience and depth of contact base to benefit the hotel.
  • Monitor the competitive set and recommend sales and pricing strategies, service changes, and product improvements to remain competitive.
  • Achieve the hotel’s group rooms and catering revenue budget.
  • Align with the People & Culture Department, structures, and systems to achieve strategic goals and maximize revenues.
  • Review shifts in market mix with revenue and operations teams and make deployment and pricing recommendations.
  • Work with IHG Corporate Sellers to communicate specific account needs that can impact revenues.
  • Identify key markets and support deployment and travel schedule strategies.
  • Direct Public Relations efforts, including managing the Public Relations firm and collaborating with the Kimpton Home Office PR team.
  • Develop appropriate revenue and production goals with the Regional Director of Sales + Marketing’s support and approval.
  • Work with the Director of Revenue Management and Director of Catering on monthly, quarterly, and annual rooms budgets and forecasting.
  • Manage departmental budgets, forecast monthly expenses, and explain P&L variances.
  • Pull and analyze relevant data to develop and recommend appropriate actions.
  • Assist with individual quarterly action plans and quarterly Kimpton Check-Ins for the team.
  • Ensure accurate, detailed account notes and traces are maintained in Opera and Delphi databases.
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