Director of Sales/Marketing

Pasadena Villa Senior Living • Pasadena, CA

8d • $75,000 - $85,000

About The Position

The Director of Sales/Marketing leads the community’s marketing and public relations initiatives to promote its assisted living services and support resident census growth. The role shares information about the community, its services, and programs with local audiences and referral partners; conducts tours and pre-admission interviews; and develops relationships with community partners. The Director evaluates and directs marketing strategies to support the community’s long-term growth. The position is offered at a salary range of $75,000–$85,000 per year.

Requirements

• Thorough knowledge of effective communication, mass media, advertising, and community relations principles as they pertain to assisted living operations.
• Ability to make direct sales calls and deliver public presentations effectively.
• Ability to establish, implement, and maintain a strong marketing and public relations program.
• Strong understanding of payment and reimbursement programs.
• Knowledge of practices, procedures, terminology, and regulations related to assisted living.

Nice To Haves

• 2–4 years of experience in marketing or public relations in healthcare or a skilled nursing community, including supervisory experience.
• Bachelor’s degree in marketing, communications, or a related field from an accredited college.

Responsibilities

• Plan, develop, and implement the community’s marketing and public relations programs to increase resident census.
• Provide local communities with detailed information about the assisted living community, its services, and programs.
• Promote the community and its services to physicians, discharge planners, local business leaders, churches, schools, and other local community members.
• Maintain thorough knowledge of the community’s admission requirements, services, programs, and policies.
• Work with the team to conduct tours for prospective residents and their families.
• Conduct pre-admission interviews with potential residents or guarantors and explain the services offered.
• Organize and deliver direct sales calls and public presentations to communicate the community’s offerings.
• Develop and maintain relationships with local key community partners to promote services and strengthen the community’s reputation.
• Evaluate and direct marketing strategies to support the community’s long-term growth.

Benefits

• Access earned wages before payday through UKG Wallet.
• Competitive salary package.
• Medical, dental, and vision coverage.
• Professional development support and growth opportunities.
• Continuing education and training.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed