Director of Sales & Marketing

DoubleTree by Hilton Miami Airport Convention Center•Miami, FL

9d•$135,000 - $150,000•Onsite

About The Position

The Director of Sales & Marketing leads and manages all hotel Sales and Marketing operations, including direct sales, sales solicitation, sales administration, and public relations, in accordance with hotel standards. The position is fully on-site and is an exempt salaried role paying $135,000–$150,000 per year. It reports to the General Manager and VP of Sales & Revenue. The hotel has 334 guestrooms, onsite dining, a fitness room, an outdoor pool, a business center, 24,000 square feet of retail space, 20,000 square feet of hotel meeting and function space, and a convention center with 152,000 square feet of meeting, event, and exhibit space.

Requirements

College degree or equivalent experience.
At least 3–5 years of experience as a Director of Sales and/or Marketing in a large group or convention segment.
Proven management abilities, including identifying key market areas and trends; planning short- and long-range goals, including five-year strategic plans; forecasting and budgeting; departmental profit-and-loss analysis; and sales contracts.
Proven work record across sales and marketing, with broad knowledge of markets including meetings, tour and travel, incentive, corporate, and F.I.T.
Strong administrative skills to establish and evaluate action plans, structure sales efforts, and allocate resources to achieve results.
Strong communication skills, including public speaking, presentations, and preparation of written communications.
Strong interpersonal and leadership skills to build an effective team, foster a productive work environment, address important issues, and support change and continuous improvement.
Strong motivational skills to help the team overcome challenges and achieve results.
Organizational knowledge and strategy skills to improve professional competence, increase contributions to the hotel, and maximize short- and long-term profitability.
Proficiency in Delphi, Word, Excel, and PowerPoint.
Ability to enforce hotel standards, policies, and procedures; prioritize and organize assignments; and delegate responsibilities.
Ability to promote positive working relationships across departments and identify and address departmental training needs.
Ability to think clearly, analyze and resolve problems using good judgment, and focus on details.
Ability to maintain the security and confidentiality of employee and hotel information.
Ability to work without direct supervision and establish open communication within the Sales and Marketing department.
Ability to communicate the hotel’s vision of becoming the leading hotel in the community.
Ability to prepare written communications and convey information clearly through formal and informal documents, and to speak efficiently and present ideas and vision concisely.
Ability to make decisions that enhance the hotel’s financial position.
Previous training in other hotel departments, preferably front office and food and beverage.
Light work capacity: exert up to 20 pounds of force occasionally and/or up to 10 pounds frequently or constantly to lift, carry, push, pull, or otherwise move objects.

Nice To Haves

Previous training in other hotel departments, preferably front office and food and beverage.

Responsibilities

Produce the annual Revenue Plan in conjunction with Executive Committee members, along with Sales and Marketing budgets and forecasts.
Produce, implement, and monitor action plans to achieve Revenue Plan objectives.
Analyze current and potential market trends and coordinate activities to maintain and increase revenue through added business volume and increased rates.
Procure new and repeat business by monitoring contacts with airlines, travel agencies, commercial houses, private clubs, and professional associations in local, domestic, and international markets.
Maintain contact with planners, corporate accounts, incentive buyers, airlines, and wholesalers through sales calls, telephone contacts, and written communications.
Create and implement programs to increase productivity, business volume during difficult periods, average rates, and local food and beverage banqueting sales.
Represent the hotel as an active member of the local community through association membership.
Coordinate sales and promote business for other DoubleTree by Hilton hotels in the region, and interact with worldwide regional sales offices, with attention to the local office.
Plan and execute sales trips to major market areas and attend major travel functions to promote hotel sales.
Direct Sales Managers’ activities to ensure they meet Revenue Plan goals, set goals for each Sales Manager, and conduct Management Development and Performance Reviews for Sales Managers and the office manager.
Identify, plan, implement, and evaluate department training needs according to applicable Hilton standards.
Carry out personnel duties including interviewing, induction, appraisal, coaching, counseling, and discipline as needed to support appropriate staffing and productivity.
Produce monthly sales reports and forecasts.
Meet with guests from major event producers and organizers staying at the hotel to ensure customer satisfaction.
Establish and continuously update mailing lists.
Organize and attend major sales- and public-relations-related functions at the hotel.
Maintain complete knowledge of hotel features and services, operating hours, and in-house group activities, including their locations and schedules.
Review daily business levels, anticipate critical situations, and plan solutions with department heads.
Prepare written communications and visual presentations as requested by the General Manager.
Create and distribute promotional programs to increase hotel revenue.
Communicate market trends, occupancy fluctuations, and need periods to the Executive Committee and recommend corrective measures.
Lead the weekly Yield Committee meeting to review high- and low-demand periods and adjust ADR accordingly.
Build relationships with internal and external customers, understand their perspectives, and establish mutually beneficial objectives.
Carry out other reasonable requests made by management.