Director of Sales & Marketing

DoubleTree•Miami, FL

8d•Onsite

About The Position

The DoubleTree by Hilton Miami Airport Convention Center is hiring an experienced Director of Sales & Marketing to lead and manage all hotel sales and marketing functions, including direct sales, solicitation, administration, and public relations. The role is an exempt, salaried position based 100% onsite, with no remote work. It is responsible for achieving the hotel’s revenue objectives, developing and implementing sales and marketing plans, managing the sales team, and maintaining relationships with guests, clients, community organizations, and regional and worldwide sales offices. The position reports to the General Manager and VP of Sales & Revenue.

Requirements

College degree or equivalent experience.
Minimum 3–5 years of experience as a Director of Sales and/or Marketing in a large group/convention segment.
Proven management abilities, including identifying key markets and trends; planning short- and long-range goals, including strategic five-year planning; forecasting and budgeting; departmental profit-and-loss analysis; and sales contracts.
Work record across sales and marketing, with broad knowledge of meetings, tour and travel, incentive, corporate, and F.I.T. markets.
Strong administrative skills in evaluating action plans, structuring sales efforts, and allocating resources.
Strong communication skills, including public speaking, presentations, and written communications.
Strong interpersonal, leadership, motivational, organizational, and strategic skills.
Proficiency in Delphi, Word, Excel, and PowerPoint.
Ability to enforce hotel standards, policies, and procedures; prioritize and organize assignments; and delegate responsibilities.
Ability to promote positive working relationships across departments and identify and provide departmental training.
Ability to analyze and resolve problems using sound judgment, focus on detail, and work without direct supervision.
Ability to ensure the security and confidentiality of employee and hotel information.
Ability to build and motivate a cohesive sales and marketing team, foster open communication, and communicate the hotel’s vision.
Ability to prepare written communications and convey information clearly and effectively, both verbally and in writing.
Ability to make decisions that enhance the hotel’s financial position.
Light work involving exerting up to 20 pounds of force occasionally and/or up to 10 pounds frequently or constantly to move objects.

Nice To Haves

Previous training in other hotel departments, preferably front office and food and beverage.

Responsibilities

Develop the annual Revenue Plan, sales and marketing budgets, and forecasts in conjunction with Executive Committee members.
Implement and monitor action plans to achieve Revenue Plan objectives.
Analyze current and potential market trends and coordinate activities to maintain and increase revenue through business volume and rate growth.
Generate new and repeat hotel business through relationships with airlines, travel agencies, commercial houses, private clubs, professional associations, planners, corporate accounts, incentive buyers, and wholesalers.
Maintain client contact through sales calls, telephone contacts, and written communications.
Create and implement programs to increase business during difficult periods, average rates, and local food and beverage banquet sales.
Represent the hotel as an active member of the local community through association membership.
Coordinate sales and promote business for other DoubleTree by Hilton hotels in the region, and interact with worldwide regional sales offices.
Plan and execute sales trips to major markets and attend major travel functions to promote the hotel.
Direct Sales Managers’ activities and set goals to achieve Revenue Plan objectives.
Identify, plan, implement, and evaluate departmental training in accordance with applicable Hilton standards.
Conduct personnel-related duties, including interviewing, induction, appraising, coaching, counseling, and discipline when necessary.
Produce monthly sales reports and forecasts.
Meet with guests from major event producers and organizers staying at the hotel to support customer satisfaction.
Establish and update mailing lists; organize and attend major sales- and public-relations-related hotel functions.
Maintain knowledge of hotel features, services, operating hours, and in-house group activities.
Review daily business levels, anticipate critical situations, and plan solutions with department heads.
Conduct management development and performance reviews for Sales Managers and the Office Manager.
Prepare written communications and visual presentations as requested by General Managers.
Create and distribute promotional programs to increase hotel revenue.
Communicate market trends, occupancy fluctuations, and need periods to the Executive Committee and recommend corrective measures.
Lead weekly Yield Committee meetings to review demand periods and adjust ADR.
Build relationships with internal and external customers, understand their perspectives, and establish mutually beneficial objectives.
Carry out reasonable requests made by management.