Director of Sales & Marketing

Sage Hospitality•Savannah, GA

About The Position

The Director of Sales & Marketing leads commercial strategy and directs sales and marketing at The Ann Savannah, Apartments by Marriott Bonvoy, a 157-suite property with the Little James café-and-cocktail concept. The role is responsible for developing new accounts, growing existing hotel accounts, meeting revenue goals, promoting the property and brand, and supporting operational excellence and a guest experience grounded in Savannah's community spirit. The position also leads direct reports and contributes to establishing the property's place in the Savannah market and developing the emerging brand.

Requirements

  • High school diploma or equivalent.
  • At least 4 years of hotel sales management experience.
  • Knowledge of general sales techniques, yield management, and customer service.
  • Ability to hear, speak, read, and write English fluently.
  • 12th-grade-level mathematics, spelling, and reading skills.
  • Effective business writing skills.
  • Ability to read fine print and computer screens, see colors, and observe rooms in poorly lit conditions.
  • Ability to understand and follow verbal and written instructions.
  • Organizational skills and ability to handle multiple tasks.
  • Ability to develop strong internal and customer relationships, set and manage priorities, plan activities in advance, meet deadlines, solve problems, and make sound business decisions.
  • Ability to travel.
  • Reliable transportation and a valid state driver's license for making sales calls.
  • Physical ability to meet clients on and off premises, tour the property, attend functions, climb stairs, and operate basic office equipment.

Responsibilities

  • Achieve at least 90% of productivity goals and 100% of activity goals established by management.
  • Lead direct reports to achieve property sales goals and hold them accountable for their duties and responsibilities.
  • Conduct appointment-oriented direct sales calls in accordance with department budget and marketing plan; maintain reliable transportation and a valid state driver's license for sales calls.
  • Grow current hotel key accounts by identifying and capturing revenue opportunities.
  • Develop new accounts by networking, conducting research and reader board surveys, and targeting likely sources of business, including competitor accounts.
  • Plan and implement an ongoing targeted account development list to generate revenue and acquire hotel contacts and contracts.
  • Plan and implement ecommerce and internet marketing strategies.
  • Promote the hotel and brand story in the market to increase property profitability.
  • Adjust the sales plan to changing business and marketing trends, pursue an appropriate market mix and group and transient business, and meet or exceed budgeted sales, profit, and occupancy goals.
  • Maintain current knowledge of competitors, hotel operations, and current sales techniques and practices.
  • Prospect continually for new business through telemarketing, creativity, and innovation.
  • Use yield management techniques and negotiate room rates and function-space commitments to improve financial performance.
  • Maintain accurate, organized, current account files and records to support client service.
  • Build customer relationships through frequent communication and professional, courteous, and ethical interactions.
  • Develop customer profiles and maintain an effective trace system to meet client needs and support account service and revenue growth.
  • Respond promptly and efficiently to customer needs and inquiries.
  • Research and survey the marketplace and territory to identify hotel strengths and competitor capabilities and weaknesses.
  • Dedicate at least 90% of work time to direct sales efforts and other revenue-producing activity.
  • Control expenses, including travel on the property's behalf.
  • Represent the employee, hotel, and Sage Hospitality Resources, Inc. with integrity, professionalism, a service-focused approach, and a caring attitude.
  • Maintain a positive, involved team attitude and open communication with hotel coworkers.
  • Maintain a neat, clean, business-like appearance.
  • Perform other duties assigned, requested, or deemed necessary by management.

Benefits

  • Eligible to participate in Sage bonus plan.
  • Unlimited paid time off.
  • Medical, dental, and vision insurance.
  • Eligible to participate in the Company's 401(k) program with employer matching.
  • Health savings and flexible spending accounts.
  • Basic Life and AD&D insurance.
  • Company-paid short-term disability.
  • Paid FMLA leave for up to 12 weeks.
  • Employee Assistance Program.
  • Discounts on hotels, restaurants, and more.
  • Eligible to participate in the Employee Referral Bonus Program, with up to $1,000 per referral.
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