Director of Sales Enablement

YCHARTS INC•Chicago, IL

7d•$150,000 - $185,000•Hybrid

About The Position

YCharts is hiring a Director of Sales Enablement to build and operate a hands-on sales enablement program. The role will establish credibility with VP-level sales leaders across Institutional/Asset Management and Wealth Enterprise, own the enablement platform, and represent enablement in company-level planning. As the function grows, the role may evolve to include building and leading a team and shaping broader programs and strategy. The role will turn YCharts’ brand and product story into materials that help sales teams sell on value. It will replace the current sales resource center with a governed enablement library and program designed to measurably shorten sales cycles and improve win rates at priority accounts, making enablement a trusted and trackable system. The initial focus is on Institutional/Asset Management and Wealth Enterprise, with the approach later extending to Key Accounts and Independent/SMB as the program matures. The Director will partner across Product Marketing, Sales, Demand Generation, and Marketing Operations to create field-ready resources, drive adoption and coaching, and measure content usage and impact. The role will also manage the enablement platform vendor relationship, implementation, and budget. Success includes launching a centralized, tagged content library within the first two quarters; delivering adopted value-selling narratives and materials for the initial segments; establishing a baseline connecting content usage to sales outcomes; and holding or improving conversion and win rates while improving marketing content development efficiency. YCharts describes itself as a SaaS platform serving wealth managers, RIAs, asset managers, and broker-dealers. The position has a hybrid work schedule. Total cash compensation is $150,000–$185,000 USD, inclusive of bonuses and variable compensation, with starting salary determined by skills and experience.

Requirements

At least 8 years of sales enablement, revenue enablement, or product marketing experience in a high-growth B2B SaaS environment.
Executive presence and cross-functional credibility to collaborate with and influence VP-level sales leaders across segments.
Hands-on expertise with sales enablement platforms, including evaluation, implementation, content taxonomy and tagging, governance, and vendor management.
Demonstrated success creating value-selling narratives and field-ready assets, including segment-specific sales decks, battlecards, objection-handling scripts, and buying-committee enablement materials.
Experience driving sales adoption and coaching strategies, including hands-on learning, engagement or incentive tactics, and manager coaching toolkits that support accountability.
Data-oriented approach to enablement metrics, with experience establishing baselines and tracking content utilization, engaged selling time, and content-influenced deal outcomes.
Strong cross-functional alignment skills and a history of partnering with Product Marketing, Demand Generation, Marketing Operations, and Sales Leadership.
Bachelor’s degree in Marketing, Business Administration, Finance, Communications, or equivalent practical experience.

Nice To Haves

Experience in fintech, wealth management, or financial services software.
Experience with enablement platforms such as Highspot, Seismic, Showpad, or Dock.

Responsibilities

Own the sales enablement content library and platform, including evaluating and implementing a tracked, tiered content system organized by segment and deal stage.
Translate YCharts’ brand promise and positioning into segment- and persona-specific value-selling narratives and materials, initially for Institutional/Asset Management and Wealth Enterprise, then extending to Key Accounts and Independent/SMB as the program matures.
Partner with Product Marketing on positioning, competitive intelligence, and launch messaging, and turn those inputs into field-ready assets such as sales decks, battlecards, objection handling, and value/ROI tools.
Build and maintain buying-committee content for complex Institutional and Enterprise deals, working with sales leadership to identify relevant stakeholder roles and objections.
Define and roll out a value-selling enablement and certification approach for segment sales teams, aligned with the unified brand promise.
Support ICP-tightening documentation with Product Marketing, Sales, and Demand Generation so content and targeting criteria share a definition of a good-fit account.
Partner with Marketing Operations and Demand Generation to define and track content usage and impact metrics, including engaged selling time and content influence on closed deals.
Manage the sales enablement platform vendor relationship, implementation, budget, business case for platform investment, and ongoing content governance model.
Develop and execute a sales adoption strategy focused on high-impact initiatives; create hands-on learning experiences, use tracking and competition to drive engagement, and equip sales managers with coaching tools to support accountability.
Launch a centralized, tagged enablement library or interim hub with content organized by segment and stage by the end of the first two quarters.
Establish a baseline connecting enablement content usage to sales outcomes, including engaged selling time and content-influenced win rate.
Hold or improve conversion and win rates in the segments served first and improve marketing content development efficiency.

Benefits

100% employer-paid health, dental, and vision insurance.
401(k) match.
Opportunities for internal mobility and cross-functional collaboration.
Flexible time off, vacation days, sick days, and a celebration day.
Paid parental leave.
Professional development stipend.
Hybrid work schedule with flexibility to work in-office and remotely.
Summer hours.
Recognition programs.
Modern, centrally located offices with premium snacks, coffee, beverages, and weekly lunch credits.
Regular team events, celebrations, and company-wide gatherings.