Director of Sales Enablement and Marketing

Tribute Home Care•Framingham, MA

1d•Hybrid

About The Position

Tribute Home Care is seeking a creative, strategic, and people-focused Director of Sales Enablement and Marketing to help drive growth for its mission-driven home care service. The role shapes how Tribute connects with families seeking care, professionals who refer clients, and caregivers who provide care. It translates insights about clients and referral partners into strategies, tools, and creative approaches that help more families find care. This hybrid role includes regular meetings at Tribute’s Framingham, Massachusetts office and travel to meet clients and referral partners in Massachusetts, the Chicago area, and Maryland. Time spent in the community is intended to help the Director understand customers and the needs of the sales team. The position leads and supports the Marketing Manager and manages the marketing budget, agencies, and freelance partners.

Requirements

At least 5 years of marketing experience, including managing others, in a relationship-based or service-focused business.
Proven track record in sales enablement, brand development, and digital marketing, including building programs from scratch.
Experience managing agencies, freelancers, and a marketing budget.
Strong analytical mindset.
Ability to understand people, their feelings and motivations, and how messages may be received.
Comfort using AI-powered systems and adopting new AI tools as they emerge.
Must live within commuting distance of Framingham, Massachusetts, and be able to travel regularly, including air travel to the Chicago-area and Maryland markets.
Bachelor’s degree.
A compelling reason for wanting the role and a passion for mission-driven work.
Demonstrated qualities of compassion, putting others first, self-awareness, commitment to self-improvement, confidence, open-mindedness, and a sense of urgency.

Responsibilities

Build and continuously improve sales content, tools, and strategies that help Relationship Development Managers develop strong, lasting referral partnerships.
Spend time in the field with Relationship Development Managers to understand how clients and referral partners think, feel, and make decisions.
Gather insights about clients, referral partners, and competitors and translate them into action.
Build lead-generation channels beyond the referral network and improve lead-to-client conversion.
Guide digital marketing strategy, including the website, SEO/AEO, social media, and paid advertising.
Own Tribute’s brand and communicate its story in a simple, heartfelt, and authentic way.
Partner with the Caregiver Talent Acquisition team to develop creative marketing approaches that attract caregivers.
Lead and support the development of the Marketing Manager.
Manage the marketing budget and agency and freelance partners.
Bring curiosity and experimentation to the work, continually seeking ways to improve.