Director of Sales Enablement

Authentic•New York, NY

19h•$150,000 - $185,000

About The Position

Authentic is hiring its first Director of Sales Enablement to build and implement the onboarding, messaging, training, and launch playbooks that help sellers sell the company’s insurance programs. The role focuses on ensuring sellers understand whom to contact, what to say, where Authentic wins, and how to sell both current and future programs. The Director will report to the VP of Revenue and partner with programs, underwriting, marketing, and revenue operations as products evolve. Authentic is a technology-enabled managing general agent that designs and manages specialized insurance programs. Its programs run on a proprietary platform, and the company works across New York and Dayton, Ohio. Founded in 2022, Authentic has grown to more than 80 people and is a Series A company.

Requirements

At least 6 years of experience in commercial insurance.
At least 3 years of experience in sales enablement, sales training, or product marketing at a carrier, MGA, wholesaler, brokerage, or insurtech.
Strong property and casualty insurance knowledge and credibility teaching experienced producers.
Experience building an onboarding or training program from scratch and demonstrating its impact on results.
Excellent writing and presentation skills, including the ability to turn complex coverage into simple, usable guidance.
Comfort using a CRM, call recordings, and data to identify where sellers need help.
Organized, self-directed, and energized by building in a fast-growing startup.

Responsibilities

Build and run onboarding for new Directors and Associates to help them ramp faster and with confidence.
Create product certifications for each program so sellers understand coverage, appetite, and policy forms before pitching.
Own sales messaging, including talk tracks, objection handling, standard answers, and guidance on where the company wins by program and segment.
Build and maintain competitive intelligence on the markets the company sells against.
Lead launch readiness for new programs and program changes, including training, positioning, and materials for sellers and brokers.
Build a coaching program with sales leaders, including call reviews against a shared standard.
Measure enablement effectiveness using metrics such as ramp time, certification results, and win rates, and improve programs based on the results.
Partner with programs, underwriting, marketing, and revenue operations to keep sellers current as products evolve.