Director of Sales and Outreach - Avamere Newberg

Avamere • Newberg, OR

9d

About The Position

The Director of Sales and Outreach drives occupancy for a senior living community offering independent living, assisted living, and memory care. As the community’s primary brand ambassador, this role guides prospective residents and their families through the transition into the community and leads sales, marketing, and outreach activities. Responsibilities include generating and nurturing leads, conducting tours, managing the full sales cycle, building referral relationships, executing marketing strategies, and supporting a smooth move-in process. The role also tracks occupancy-related goals, adapts sales strategies based on local market conditions, and hires, trains, and manages campus marketing and sales personnel.

Requirements

• 2–5+ years of successful sales or marketing experience, preferably in senior housing, assisted living, or memory care.
• Strong understanding of the aging process and the care needs of memory care and dementia residents, as well as assisted living regulations.
• Familiarity with state and federal regulations, including ADA and Fair Housing regulations.
• Experience with CRM software and the Microsoft Office Suite, including Excel, Word, and PowerPoint.
• Proven sales and marketing success exceeding business financial goals.
• Exceptional interpersonal, public-speaking, and active-listening skills, including the ability to handle delicate family conversations compassionately.
• Proficiency with the Microsoft Office Suite.
• Ability to maintain confidentiality of resident care information.
• Genuine desire to improve seniors’ quality of life.
• Ability to create and uphold an atmosphere of warmth, patience, enthusiasm, and a calm, cheerful environment.

Responsibilities

• Manage the entire sales funnel, from handling inquiries and generating leads through nurturing prospects and closing sales.
• Record sales and outreach activity in the Customer Relationship Management (CRM) software.
• Conduct engaging, empathetic, customized tours for prospective residents and their families, highlighting community amenities, care levels, and lifestyle.
• Build referral partnerships with local healthcare professionals, discharge planners, physicians, senior centers, and community organizations.
• Plan and execute marketing and educational events, such as seminars, open houses, and support groups.
• Collaborate with nursing, maintenance, and administrative teams to ensure a seamless move-in process for new residents.
• Monitor local market conditions, competitor offerings, and industry trends to adapt sales strategies and achieve occupancy goals.
• Distribute marketing materials and educational resources to referral partners.
• Track and increase monthly qualified lead generation.
• Track and increase move-in goals for multiple communities.
• Track and increase monthly professional outreach touchpoints and newly established relationships.
• Hire, train, and manage other marketing and sales personnel on campus.
• Work with leadership to develop quarterly marketing plans.
• Visit hospitals, physicians, and senior services to generate leads.
• Serve as the community’s brand ambassador and face to the external public.
• Perform other duties as assigned.

Benefits

• Comprehensive medical, dental, and vision plans with low individual and family deductibles; benefits eligible at 30+ hours per week.
• 401(k) retirement plan with discretionary employer match.
• Paid time off (PTO) and premium pay for holidays worked, conditions apply.
• Employee Assistance Program (EAP), including free, confidential support for mental health, stress, family needs, and work/life balance.
• Health Savings Account (HSA) and Flexible Spending Account (FSA) options.
• Commuter Expense Reimbursement Account (CERA).
• Voluntary and supplemental insurance options, including voluntary life and AD&D, short- and long-term disability, whole life, accident, critical illness, hospital indemnity, and legal services.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed