Director of Sales and Marketing (Full-Time) - Walnut Ridge

Navion Senior Solutions•Walnut Cove, NC

19d

About The Position

Walnut Ridge Assisted Living is seeking a Senior Living Sales & Marketing Director to lead the community’s sales and marketing activity. The role supports prospective residents and their families as they evaluate senior care options and helps them understand Navion as a senior housing option. The director is accountable for annual sales targets, occupancy and census goals, relationship-building, and understanding customer trends. The position includes developing and implementing sales strategies and marketing programs, monitoring their effectiveness and budget, responding to inquiries, conducting presentations and tours, and guiding prospects through the sales process. The director also maintains referral networks, community relationships, competitive information, lead and move-in records, and required census reports. The role collaborates with the Executive Director and Regional Sales and Marketing Director and supports the resident assessment process as needed.

Requirements

Proven sales executive experience, with a record of meeting or exceeding targets.
Proven ability to drive the sales process from inquiry to close.
Ability to articulate the distinct aspects of Navion Senior Solutions offerings.
Ability to position Navion against competitors.
Ability to work well with others and promote a team environment.
Excellent listening, negotiation, and presentation skills.
Excellent verbal and written communication skills.

Responsibilities

Develop and implement sales strategies to support occupancy success.
Establish a method for monitoring expected outcomes and the effectiveness of marketing and sales programs.
Plan and implement marketing activities and events.
Monitor and maintain the budget.
Collaborate with the Executive Director and Regional Sales and Marketing Director to determine and implement advertising needs.
Meet monthly sales activity standards, including follow-up calls, professional sales calls, event planning, and monthly lead-bank mailings.
Meet monthly move-in and census goals or identify barriers to achieving them.
Respond to and follow up on inquiries in a positive and timely manner.
Develop a network of professional and agency referral sources.
Host and attend community events and develop positive community relations.
Research and maintain information on local competitors, including rates, specials, and services.
Implement and monitor a move-in system to ensure resident records are complete before admission.
Maintain new residents and inquiries in the Move-In database.
Prepare and distribute mailings to prospective and current residents.
Communicate move-in activity and resident or family needs to other team members.
Complete weekly and quarterly census reports.
Select and order promotional supplies within budget.
Schedule and deliver effective, accurate presentations for prospective residents and families.
Support the DCS/RCC or designee in the assessment process to determine resident eligibility.