Director of Sales and Marketing (Full-Time) - Forest Ridge

Navion Senior Solutions•West Jefferson, NC

13d

About The Position

Forest Ridge is seeking a high-performing Senior Living Sales & Marketing Director to lead sales and marketing activity. The role supports prospective residents and their families as they evaluate senior care options and helps them understand why Navion is a suitable senior housing option. The director is responsible for achieving annual targets, building relationships, and understanding customer trends. The role includes developing sales strategies, generating leads, managing inquiries and tours, building referral relationships, and supporting occupancy goals.

Requirements

Proven sales executive experience, with a record of meeting or exceeding targets.
Proven ability to drive the sales process from inquiry to close.
Ability to articulate the distinct aspects of Navion Senior Solutions offerings.
Ability to position Navion against competitors.
Ability to work well with others and promote a team environment.
Excellent listening, negotiation, and presentation skills.
Excellent verbal and written communication skills.

Responsibilities

Develop and implement comprehensive sales strategies to drive occupancy success.
Establish methods for monitoring expected outcomes and the effectiveness of marketing and sales programs.
Plan and implement marketing activities and events.
Monitor and maintain the budget.
Collaborate with the ED and RSDM to determine advertising needs and implement advertising.
Meet monthly sales activity standards, including follow-up calls, professional sales calls, event planning, and monthly lead-bank mailings.
Meet monthly community move-in and census goals or identify barriers to achieving them.
Respond to and follow up on inquiries positively and promptly.
Develop a strong network of professional and agency referral sources.
Host and attend community events and develop positive community relations.
Research and maintain information about local competitors, including rates, specials, and services.
Implement and monitor a move-in system to ensure resident records are complete before admission.
Maintain new residents and inquiries in the Move-In database.
Prepare and distribute mailings to prospective and current residents.
Provide required information and communicate effectively with team members about move-in activity and resident and family needs.
Complete weekly and quarterly census reports.
Select and order promotional supplies while staying within budget.
Schedule presentations with prospective residents and families, ensuring presentations are effective and accurate.
Support the DCS/RCC or designee in the assessment process to determine eligibility for resident occupancy.