Director of Sales and Marketing (Full-Time) - Forest Ridge

Navion Senior Solutions•West Jefferson, NC

14d

About The Position

Forest Ridge is seeking a high-performing Senior Living Sales & Marketing Director to lead the community’s sales and marketing activity. The role supports prospective residents and their families as they evaluate senior care options and helps them understand Navion as a senior housing option. The director is accountable for annual sales targets, building relationships, and understanding customer trends. The position includes developing sales strategies to drive occupancy, planning marketing activities and events, managing the budget, meeting sales activity standards, and achieving monthly move-in and census goals. The director responds to inquiries, builds referral relationships, hosts community events, monitors local competitors, maintains prospect and move-in records, coordinates resident presentations, and communicates move-in activity and resident or family needs to team members. The role also supports the assessment process used to determine eligibility for occupancy.

Requirements

Proven sales executive experience, meeting or exceeding targets.
Proven ability to drive the sales process from inquiry to close.
Proven ability to articulate the distinct aspects of Navion Senior Solutions’ offerings.
Ability to position Navion against competitors.
Ability to work well with others and promote a team environment.
Excellent listening, negotiation, and presentation skills.
Excellent verbal and written communication skills.

Responsibilities

Develop and implement comprehensive sales strategies to drive occupancy success.
Establish a method for monitoring expected outcomes and the effectiveness of marketing and sales programs.
Plan and implement marketing activities and events.
Monitor and maintain the budget.
Collaborate with the ED and RSDM to determine advertising needs and implement advertising.
Meet monthly sales activity standards, including follow-up calls, professional sales calls, event planning, and monthly lead-bank mailings.
Meet the community’s monthly move-in and census goals or identify barriers to meeting them.
Respond to inquiries and follow up in a positive and timely manner.
Develop a strong network of professional and agency referral sources.
Host and attend community events and develop positive community relations.
Research and maintain information on local competition, including rates, specials, and services.
Implement and monitor a move-in system to ensure resident records are complete before admission.
Maintain new residents and inquiries in the Move-In database.
Prepare and distribute mailings to prospective and current residents.
Provide required information and communicate effectively with team members about move-in activity and resident or family needs.
Complete weekly and quarterly census reports.
Select and order promotional supplies while staying within budget.
Schedule presentations with prospective residents and families, ensuring presentations are effective and accurate.
Support the DCS/RCC or designee in assessing eligibility for resident occupancy.