Director of Sales and Marketing (Full-Time) - Walnut Ridge

Navion Senior Solutions•Walnut Cove, NC

19d

About The Position

Walnut Ridge Assisted Living is seeking a high-performing Senior Living Sales & Marketing Director to lead the community’s sales and marketing activity. The role supports prospective residents and their families as they evaluate senior care options and explains how Navion may meet their needs. The director is responsible for achieving annual targets, building relationships, and understanding customer trends. The position includes developing and implementing sales strategies, managing marketing activities and budgets, generating and following up on leads, building referral networks, coordinating presentations and events, and supporting the move-in and resident assessment processes. The director collaborates with community and regional leadership and communicates with team members about move-in activity and resident and family needs. Walnut Ridge Assisted Living has partnered with Tapcheck, a mobile app that allows team members to access earned wages instantly.

Requirements

Proven sales executive experience, with a record of meeting or exceeding targets.
Proven ability to drive the sales process from inquiry to close.
Proven ability to articulate the distinct aspects of Navion Senior Solutions’ offerings.
Ability to position Navion against competitors.
Ability to work well with others and promote a team environment.
Excellent listening, negotiation, and presentation skills.
Excellent verbal and written communication skills.

Responsibilities

Develop and implement comprehensive sales strategies to drive occupancy success.
Establish a method for monitoring expected outcomes and the effectiveness of marketing and sales programs.
Plan and implement marketing activities and events.
Monitor and maintain the budget.
Collaborate with the ED and RSDM to determine advertising needs and implement advertising.
Meet monthly sales activity standards, including follow-up calls, professional sales calls, event planning, and monthly lead-bank mailings.
Meet monthly community move-in and census goals or identify barriers to meeting them.
Respond to inquiries and follow up in a positive and timely manner.
Develop a strong network of professional and agency referral sources.
Host and attend community events and develop positive community relations.
Research and maintain information on local competitors, including rates, specials, and services.
Implement and monitor a move-in system to ensure resident records are complete before admission.
Maintain new residents and inquiries in the Move-In database.
Prepare and distribute mailings to prospective and current residents.
Provide required information and communicate effectively with other team members about move-in activity and resident and family needs.
Complete weekly and quarterly census reports.
Select and order promotional supplies while staying within the budget.
Schedule presentations with prospective residents and families, ensuring presentations are effective and accurate.
Support the DCS/RCC or designee in the assessment process to determine eligibility for resident occupancy.